CRM Marketing Specialist

Volkswagen Financial Services, a wholly-owned subsidiary of Volkswagen Group, is the trusted key to mobility for its brand partners. We are committed to supporting the Audi, Ducati, and Volkswagen brands and their Dealers, specializing in providing accessible mobility solutions for its Customers. The company’s offerings include Retail Leasing, Retail Financing, Commercial Financing for new and used vehicles, and End-of-Term vehicle disposition.

Role Description
The CRM Marketing Specialist will manage primary and secondary research projects along with the Digital/CRM, compliance, and website initiatives. The CRM Marketing Specialist will provide key insights to facilitate the development of marketing strategies that are Customer driven, value focused and profit/growth oriented; he/she will also contribute to appropriate marketing strategies to drive Customer awareness and loyalty of the various branded financial services and products offered through Audi Financial Services and Volkswagen Financial Services .

Key Responsibilities

Manage Digital/CRM initiatives, including stakeholder alignment and launch dependencies such as; content, branding, legal disclosures, website navigation alignment across Financial Services, Audi Canada and Volkswagen Canada and third-party providers.

Identify, recommend, and manage consumer and Dealer research initiatives that inform target markets, marketing strategies, product design, and program implementation.

Execute Customer profiling, portfolio analysis and loyalty reporting to recommend programs that support Customer retention and growth for Audi Financial Services and Volkswagen Financial Services.

Represent Audi Financial Services and Volkswagen Financial Services in Customer, database, and co-brand initiatives with brand and U.S. counterparts to ensure Customer data and insights support marketing initiatives.

Support SAFe delivery and cross-functional project execution by aligning stakeholders, resolving implementation barriers, and coordinating IT resources for new Customer, CRM, and digital functionality.

Support go-to-market strategy and launch readiness, including agency and media planning, microsite updates, Customer email development, and implementation planning.

Qualifications
Formal education

Bachelor’s Degree in Marketing or related major

Experience

4-7 years of professional Marketing experience, preferably Captive Finance experience

Competencies

Proficiency in Microsoft Office suite & Adobe Acrobat

Experience with managing agency relationships

Experience working with I.T. development teams

Previous experience with internal and external Communications

Experience with Salesforce Sales Cloud, Community Cloud, Marketing Cloud, and/or Service Cloud

Preferred competencies

Scaled Agile Framework (SAFe) Certified

Experience with Business Objects Reporting

Knowledge of Atlassian

French professional working proficiency is an asset

Work schedule

Travel 15% to US

Internal Grade:
Grade 9

Salary range is dependent on factors such as industry-based experience, skills, training, credentials, and other qualifications. The salary range for this role is $90,000 - $110,000 actual pay may vary based on experience, education, and internal compensation practices.

This posting represents an existing vacancy that we are actively seeking to fill.

All applications are thoroughly reviewed by our recruitment team, and no artificial intelligence or automated technologies are utilized in the screening process.

Full-time employees of Volkswagen Financial Services enjoy these benefits:

Health Insurance Coverage:
We provide comprehensive insurance coverage, including health, dental and vision plans, to ensure our employees and their families are well-protected and have access to quality healthcare services.

We offer a flex health benefit program, including health, dental and vision plans, to ensure our employees and their families are well-protected and have access to quality healthcare services that fits their needs.

Retirement Plans & Savings:
Planning for the future is important, which is why we offer competitive defined contribution retirement plan at no cost to the employee to help our employees save…