Sales Director

Field-Based Leadership Role | Ideally Located in the Greater Toronto or Montreal Area

Victoriaville & Co. is seeking a dynamic, customer-focused sales leader to drive profitable growth across Canada and the United States. Reporting to the Vice President, Sales and Customer Service, the Sales Director will lead and develop a team of Account Managers located throughout Eastern Canada and the Northeastern United States, while maintaining direct responsibility for select strategic accounts.

This hands-on leadership role combines sales management, coaching, key account management, customer relationship development, and business growth. The successful candidate will spend a significant portion of their time in the field supporting Account Managers, meeting with customers, advancing key business opportunities, and representing Victoriaville & Co. throughout the industry.

• Lead, coach, mentor, and develop a high-performing sales team.
• Establish sales priorities and implement actionable plans to achieve revenue, profitability, and market share objectives.
• Manage select strategic accounts and participate in key presentations, negotiations, and major sales opportunities.
• Build and maintain trusted relationships with funeral home owners, operators, purchasing groups, and industry stakeholders.
• Identify and develop new customers, partnerships, and market opportunities across Eastern Canada and the Northeastern United States.
• Monitor sales pipelines, forecasts, pricing strategies, and regional performance using CRM systems and sales analytics tools.
• Collaborate closely with Marketing, Operations, Product Development, and Executive Leadership teams to execute strategic initiatives and deliver an exceptional customer experience.
• Represent the company at customer meetings, industry associations, trade shows, conferences, and other industry events.

• 7 to 10 years of progressive sales experience, including leadership responsibilities, or 10+ years of leadership experience within the funeral service industry.
• Proven success in revenue growth, team development, consultative selling, and strategic account management.
• Strong communication, negotiation, business planning, and relationship-building skills.
• Ability to balance strategic leadership with direct customer engagement and hands-on participation in sales activities.
• Proficiency with Microsoft 365, CRM platforms, and sales reporting and analytics tools.
• Valid driver's license and willingness to travel extensively throughout Canada and the United States, up to 60% of the time.

• Experience with in the funeral services industry and an established network throughout Eastern Canada and/or the Northeastern United States.
• Bilingualism (French and English). Daily communication in English with customers and employees is required.
• Experience managing major accounts, purchasing groups, or multi-location customers.
• Postsecondary education in Business Administration, Marketing, or a related field. Funeral service qualifications are considered an asset.

Victoriaville & Co. offers a competitive base salary, annual performance-based bonus opportunity, company vehicle or automobile allowance, comprehensive health and insurance benefits, retirement savings program, paid vacation and holidays, and ongoing professional development opportunities.

Victoriaville & Co. is an equal opportunity employer and welcomes applications from all qualified candidates.