Director of Business Development – Ecommerce & Subscription Packaging

Job Title

Director of Business Development – Ecommerce & Subscription Packaging

Sales

Executive Vice President of Sales

Exempt

Bay Cities, an Employee‑Owned Company, is the leading creative packaging and display partner to brand marketers, retailers and e‑commerce. Our passion, experience, technology and consumer insights move product and drive sales.

Our Passion Powers Your Product

• Creativity
  :
  Our ideas create Client success.
• Passion
  :
  We have heart with a Customer Service attitude.
• Integrity
  :
  We honor our business & planet with sustainable practices.
• Responsible
  :
  We own it!
• Safe
  :
  Our safe work habits protect us all.
• Fun
  :
  We take our work seriously – not ourselves.

The Director of Business Development – Ecommerce & Subscription Packaging will be the founding leader of this high‑growth vertical. You will be responsible for identifying new markets, developing a go‑to‑market (GTM) strategy, and driving repeatable, scalable revenue streams in the ecommerce and subscription packaging space. This role will own the creation of a $10M+ revenue segment, and be empowered to build and lead a sales team from scratch.

You’ll work closely with marketing, manufacturing, and packout/fulfillment teams to position Bay Cities as the go‑to partner for DTC brands and subscription companies seeking sustainable, customized, and scalable packaging solutions.

• Identify and define new market opportunities in ecommerce and subscription packaging (DTC brands, influencers, startups, etc.)
• Lead the creation and execution of a comprehensive GTM strategy for this vertical
• Analyze industry trends, competitors, and target customer behavior to inform market segmentation and value positioning

• Build and manage a sales pipeline that supports a $10M+ annual revenue target
• Own the full sales cycle from lead generation to deal close, with a focus on strategic, long‑term partnerships
• Recruit, onboard, and coach a high‑performing team of sales executives and SDRs

• Partner with marketing to develop tailored campaigns, content, and lead‑gen strategies that drive awareness and conversions
• Collaborate with manufacturing and packout/fulfillment teams to ensure operational readiness and solution delivery
• Create repeatable solutions that span packaging, assembly, and fulfillment for ecommerce and subscription brands

• Establish sales KPIs and performance tracking systems to monitor pipeline health and growth
• Report regularly to senior leadership on business unit progress, forecasts, and milestones
• Continuously iterate based on market feedback and campaign results

• 5+ years of experience in business development, sales, sales leadership, or GTM strategy
• Proven ability to build new business lines or verticals with $10M+ in annual revenue
• Experience selling packaging, ecommerce services, fulfillment, or supply chain solutions is a strong plus
• Excellent understanding of DTC, subscription models, and ecommerce trends
• Demonstrated ability to recruit and lead a high‑performing sales team
• Consultative, data‑driven, and highly collaborative approach to building business
• Strong communication and executive presentation skills

• Experience working in the packaging industry
• Background in packaging, design, fulfillment, or sustainable packaging solutions
• Familiarity with start‑ups or intrapreneurial environments where market‑building was necessary
• Managed Sales teams

• High ethical standards. Models and supports organization’s goals and values; adapts to changing conditions; demonstrates persistence and overcomes obstacles. Consistently conducts themselves in an honest and trustworthy manner. Does not pursue their own individual objectives to the detriment of company goals. Sets an example for others to follow. Does the right thing.

• Demonstrates energy and passion about what they do and knows how to balance work and fun. Is generally optimistic and upbeat; fun to be around. Has a strong belief and zeal…