Director of Ecommerce

The Director of Ecommerce owns the digital commerce strategy and P&L across Feit’s multi‑brand portfolio, Feit, LIFX, Cree at Lowe’s, Good Earth Lighting, USI, and private label, spanning Amazon (1P/3P), DTC ( and international), retailer dot‑coms, and emerging marketplaces. The role owns Amazon and marketplace ad execution, partners with the Director of Digital Marketing on  retail media and on social, influencer, and affiliate program selection, and owns the commerce‑attributed outcomes from those programs.

• Own the multi‑year digital strategy and full P&L (revenue, margin, media, fees, fulfillment, contribution margin), including annual plans, forecasts, and executive reporting.
• Lead the digital pillar of Feit Electric’s growth plan, with explicit targets for digital as a share of total company revenue; set channel architecture and digital pricing strategy with Sales and Brand.
• Partner directly with channel sales leaders for each major retailer (Home Depot, Lowe's, Costco, Walmart, Target, Best Buy, Amazon, and others) to set joint digital strategy, integrate digital into the company’s plan, and align on shared revenue and share goals.
• Co‑develop the digital roadmap with Marketing, translating brand strategy into commerce strategy across Feit, LIFX, Good Earth, USI, and Cree, and serve as the senior digital voice in top‑retailer meetings.
• Own Amazon (1P/3P), DTC ( and international Shopify), and collaborate with retailer dot‑coms (Home Depot, Lowe's, Costco, Walmart, Target, Wayfair, Best Buy, and others), driving performance across content, retail media, digital shelf, and joint planning with channel sales.
• Evaluate and operationalize emerging marketplaces (Walmart Marketplace, Tik Tok Shop, Wayfair, Best Buy Marketplace) where the economics support the diversification thesis.

• Own ad execution for Amazon and marketplace channels (SP/SB/SD/DSP, Walmart Connect, and emerging RMNs). Partner with Marketing on  retail media (Home Depot Retail Media, Lowe’s One Roof, and others), with clear TACoS, ROAS, NTB%, and efficiency targets by brand and channel.
• Co‑develop full‑funnel planning and brand‑vs‑performance allocation with Marketing for  retail media, tied to channel and retailer outcomes. Own in‑house vs. agency mix for Amazon and marketplace ad execution.

• Work with Marketing on program selection for social commerce (Instagram, Tik Tok, You Tube, Pinterest, Meta, including shoppable formats), influencer programs (tiered creators, ambassadors, FTC compliance, whitelisting), and affiliate/creator commerce (Amazon Associates/Creator Connections, ShareASale, Impact, Rakuten, CJ, retailer affiliate programs). Own execution of commerce‑attributed outcomes from these programs, driving attributable revenue into DTC, Amazon, and
• Own the portfolio of Amazon tooling, marketplace SaaS, ecommerce performance vendors, and listing optimization tools, setting scope, KPIs, scorecards, fee structures, and governance. Partner with Marketing on agency and tool decisions for retail media, social/influencer/creator, affiliate, content, and analytics.
• Lead RFPs, negotiations, and renewals; hold partners accountable to P&L‑tied outcomes and build a single integrated stack across brands, eliminating redundancies.

• Own commerce requirements for the DTC roadmap (storefront, retail media tooling, and ecommerce performance/analytics needs), informed by ecommerce strategy. Partner with Marketing & IT on the broader multi‑year roadmap, including brand, CRM,…