Human Resources and Marketing Internship

Our PARC Mission:

We strengthen families and communities by creating and operating special places where magical moments become treasured memories.

PARC Pigeon Forge, LLC, a division of PARC Entertainment, LLC (“PARC”), owns and operates the NASCAR Speed Park in Sevierville, Tennessee. As an officially licensed attraction of the National Association for Stock Car Racing (“NASCAR”), the park offers exciting side‑by‑side go‑kart racing on eight tracks, together with amusement rides, miniature golf courses, bumper boats, an arcade, and other family‑oriented entertainment. Guests enjoy fun‑filled family experiences.

If you are looking for a fast‑paced, fun work environment, NASCAR Speed Park could be the place for you.

The acronym “PARC” stands for the values of our company:
People First, Always Safe, Remember It’s Fun and Commit to Excellence. These values drive the focus of our company and through our team members we strive to live out our mission each day. In order to perform the Job outlined herein, each leader is expected to adhere to and be a role model for these values as outlined in the attached Exhibit

A.

Support daily Human Resources and Marketing operations while gaining hands‑on experience in recruiting, onboarding, employee engagement, guest experience, and brand promotion. Assist HR and Marketing Leadership in maintaining organized, efficient, and guest‑focused operations while developing leadership, communication, and decision‑making skills in a fast‑paced environment.

• Support communication of operational needs and updates with Department Leadership and team members
• Participate in front‑line operations and cross‑department support during peak periods
• Contribute to staffing coverage and team support based on operational demands

• Assist with recruiting and hiring processes, including attending recruiting events, reviewing applications, coordinating interviews, and preparing hiring materials
• Support onboarding processes, including paperwork completion and new hire communication
• Maintain employee records, I‑9 forms, and organized filing systems
• Lead new hire orientation classes independently after training, presenting company policies, procedures, and culture expectations
• Prepare orientation materials, set up training spaces, and manage post‑orientation processes
• Provide support to employees with daily needs such as uniforms, name tags, and general questions
• Assist with employee engagement initiatives, including events and celebrations
• Support J‑1 international student onboarding, orientation, and communication
• Maintain inventory of HR and Marketing supplies and ensure organization and availability
• Maintain a clean, organized, and professional HR office and conference room
• Complete administrative tasks including emails, spreadsheets, and document tracking

• Participate in brainstorming and execution of marketing campaigns and promotions
• Assist with social media management, including content creation, posting, and guest engagement
• Conduct guest surveys and analyze feedback to support marketing strategies
• Act as a brand ambassador at events and partner locations
• Support guest communication via phone, email, and social media platforms
• Assist with special events, group bookings, and in‑park promotions
• Gain insight into guest purchasing behavior by supporting Admissions during peak times
• Monitor and respond to guest reviews across platforms

• Cross‑train in all indoor and outdoor park departments to gain a full understanding of operations
• Apply HR and Marketing knowledge in real‑time by assisting across departments during peak operations
• Develop leadership, communication, and problem‑solving skills in a fast‑paced, guest‑focused environment
• Gain exposure to leadership decision‑making, employee relations, and brand strategy
• Participate in operational discussions, planning, and performance‑based learning opportunities