Assistant Store Manager

Job Overview

Coach is a global fashion house founded in New York in 1941, part of the Tapestry portfolio, committed to innovation and inclusivity. The Assistant Store Manager demonstrates high business acumen, delivering sales results through employee development and mentorship. They embody a strategic mindset to drive operational efficiencies and maintain Coach’s standards.

• Understands organizational objectives and makes decisions in partnership with the Store Manager that align with Company priorities and values.
• Develops sales strategies, initiatives, and growth across all categories; communicates goals to the team, tracks store performance, and achieves sales targets.
• Manages personal productivity and holds the management team accountable for contributions.
• Develops and implements a clienteling strategy to achieve business goals in partnership with the Store Manager.
• Stays informed of market changes that may impact performance and supports execution of sales strategies and tactics.
• Ensures all associates follow expectations based on Coach’s Guide to Style.
• Acts as brand ambassador in the market/mall to drive loyalty and business.
• Resolves customer issues in a timely, solution‑oriented manner, partnering with the Store Manager or District Manager as needed.
• Develops the team to build long‑term relationships with customers to drive business.
• Takes initiative and demonstrates high ownership and accountability for results.
• Works with the Store/District Manager to protect and drive business needs.
• Ensures all daily tasks are completed without negatively impacting service or Coach standards.
• Approaches challenges directly and timely, taking action to course‑correct when appropriate.
• Builds trusting relationships with peers and the team, acting as an advocate for the Brand.
• Welcomes feedback, adapts behaviors, and creates short‑ and long‑term goals to achieve personal and store performance objectives.
• Delegates and empowers others.
• Creates enthusiasm and positivity for a shared vision and mission.
• Recognizes and values individual performance.

• Evaluates performance of all team members and provides consistent, timely feedback; creates and modifies action plans in partnership with the Store Manager.
• Resolves performance problems using coaching and counseling techniques.
• Adheres to all retail policies and procedures, including POS and operations.
• Leverages Coach’s tools and technology to support service and operations.
• Recruits, interviews, onboardes and works closely with the Store Manager on talent retention.
• Manages daily operational tasks: selling and service expectations, payroll, HR, and loss prevention.
• Demonstrates strong business acumen; forecasts, plans, and budgets with the Store Manager.
• Communicates with Lead Supervisor and Store Manager.
• Maintains interior and exterior upkeep of the building in partnership with the corporate office.
• Upholds all retail policies and procedures, including POS and operations.
• Uses Coach’s tools and technology to support service and operations.

• Drive for Results: consistently exceeds goals and pushes self and others for results.
• Customer Focus: dedicated to meeting expectations and building trusted relationships.
• Creativity: generates unique ideas and connects unrelated concepts.
• Interpersonal Savvy: builds rapport and manages high‑tension situations diplomatically.
• Learning on the Fly: learns quickly, adapts to change, and seeks improvement.
• Perseverance: persists to finish tasks despite challenges.
• Dealing with Ambiguity: handles change, risk, and uncertainty without hesitation.
• Strategic Agility: anticipates future trends and creates breakthrough strategies.
• Building Effective Teams: fosters morale, open dialogue, and collective success.
• Managerial Courage: provides candid, actionable feedback and takes necessary action.

• Experience: 1–3 years of previous management experience in a luxury retail service environment; knowledge of fashion trends.
• Education: High school diploma or equivalent; college degree preferred.
• Technical: Proficient with MS Office (Word, Excel, PowerPoint, Outlook); experience with retail systems such as labor…