Assistant Director, Enrollment Communications - Enrollment Management Group; EMG

Assistant Director, Enrollment Communications - Enrollment Management Group (EMG)

Salary:
Commensurate with experience

Benefits:
Generous benefits include paid time off including holidays and vacation, retirement match, and tuition remission for employee and dependents. Details .edu/benefits

Location:

Enrollment Management Group

Position Status:
Full-time

Hours:

Varied

Position Number: 420401/10-1107

FLSA Status:
Exempt

POSITION SUMMARY:

Under the primary direction of the Assistant Vice President for Marketing and Communications for Enrollment Management, the Assistant Director, Enrollment Communications will create, maintain and execute an annual communication and content plan that incorporates multiple channels (10+), track progress and report results; revise as necessary throughout cycle; ensure plan execution is on time, on strategy, assure quality standards and meets goals.

DUTIES AND RESPONSIBILITIES:

As part of the EMG Marketing and Communications team, work closely with the AVP EM Marketing and Communications and Director of Enrollment Marketing and Communications to create and maintain an annual communication and content plan that incorporates all internal and external channels (10+).

Responsibilities include:

communication plan execution; ensure plan execution is on time and on strategy, assure quality standards and meets goals. Develop and maintain centralized communications calendar, integrating internal and vendor plans; schedule and deliver curated content to 10+ content channels for marketing communication campaigns. Optimize content delivery strategies; tailor content to outlet platform and audience. Project management for multi-year, multi-channel plans.

Monitors analytics and effectiveness; develop workflow, process and campaign reports. Distribute updates, develop reports and presentations. Assist with communications development and proofreading when needed.

Serves as a primary or secondary point of contact with internal and external partners; builds strong relationships with partners, stakeholders and marcom team; collaborate with internal colleagues, particularly enrollment operations and student services, Division of Marketing and Communications, and other University departments.

Facilitates print production coordination and interface for direct mail projects.

Communications Lead for Slate Deliver CRM, including coordinating email, SMS and print messaging and timing with communications technology support colleagues; maintain best practices and current knowledge of Slate Deliver and email marketing.

Maintains library of assets, brand messaging and related deadline, CTA and other recruitment communication messaging and proof points based on audience, cycle; updates annually, distributes.

Participates in professional development and performs other duties and projects as assigned.

Participates in large admissions recruitment events - mandatory (i.e, DUQ Days, etc.)

Allocates expenses in Chrome River for University procurement card.

Completes other duties as assigned.

REQUIREMENTS:

Minimum qualifications:

Bachelor's degree marketing, communications, multiplatform journalism, business or liberal arts from an accredited institution.

Minimum of 1-2 years of relevant communication experience, preferably in digital content management.

Note:

The logistics, organization, execution and coordination of marcom projects can substitute for specific bachelor's degree majors.

Preferred qualifications:

Experience in digital content management and managing projects preferred.

Alternately, the successful candidate may possess any equivalent combination of experience and training, which provides the knowledge, skills and abilities required to perform the essential job functions. This includes, but is not limited to, the following:

Experience using content management and project management tools;

CMR experience preferred;

Extreme attention to detail and accuracy;

Entrepreneurial mindset to create new processes, refine and optimize;

Demonstrated planning, analytical and organizational skills to accommodate multiple priorities with the ability to prioritize work;

Strong cross-functional team management and relationship building skills;

Proactive, plan-ahead-thinking in long-term and short-term time frames;

Exceptional leadership, customer service, interpersonal, and oral and written communication skills;

Strong technology skills with proficiency in Microsoft Office Suite;

Ability to think strategically and work in a diverse environment either independently or as part of a team;

Ability to work with diverse populations and sensitivity to the need of each individual to be treated with dignity and respect as it relates to the Mission of the University specifically;

Ability to work additional hours and weekends during peak recruitment periods.

NCAA requirements and competency as appropriate based on position responsibilities, upholds NCAA rules and regulations.

Ability to exceed recruitment goals, facilitate staff development opportunities, exhibit teamwork,…