Assistant Director, Enrollment Communications - Enrollment Management Group; EMG

Position: Assistant Director, Enrollment Communications - Enrollment Management Group (EMG)
Assistant Director, Enrollment Communications - Enrollment Management Group (EMG)

Salary:
Commensurate with experience
Benefits:
Generous benefits include paid time off including holidays and vacation, retirement match, and tuition remission for employee and dependents. Details .edu/benefits

Location:

Enrollment Management Group
Position Status:
Full-time

Hours:

Varied
Position Number: 420401/10-1107
FLSA Status:
Exempt

POSITION SUMMARY:

Under the primary direction of the Assistant Vice President for Marketing and Communications for Enrollment Management, the Assistant Director, Enrollment Communications will create, maintain and execute an annual communication and content plan that incorporates multiplechannels (10+), track progress and report results; revise as necessarythroughout cycle; ensure plan execution is on time, on strategy, assure quality standards and meets goals.

DUTIES AND RESPONSIBILITIES:

As part of theEMG Marketing and Communications team, work closely with the AVP EM Marketing and Communications and Director of Enrollment Marketing and Communications tocreate and maintain an annual communication and content plan that incorporatesall internal and external channels (10+).

Responsibilities include: communication plan execution; ensure plan execution is on time and onstrategy, assure quality standards and meets goals. Develop and maintaincentralized communications calendar, integrating internal and vendor plans;schedule and deliver curated content to 10+ content channels for marketingcommunication campaigns. Optimize content delivery strategies; tailor contentto outlet platform and audience. Project management for multi-year,multi-channel plans.

Monitors analytics and effectiveness; develop workflow, process and campaign reports. Distributeupdates, develop reports and presentations. Assist with communicationsdevelopment and proofreading when needed.

Serves as a primary or secondarypoint of contact with internal and external partners; builds strong relationships with partners, stakeholders and marcom team; collaborate with internal colleagues, particularly enrollment operations and student services,Division of Marketing and Communications, and other University departments.

Facilitatesprint production coordination and interface for direct mail projects.

Communications Lead for Slate Deliver CRM, including coordinating email, SMS and print messaging and timingwith communications technology support colleagues; maintain best practices and current knowledge of Slate Deliver and email marketing.

Maintains library of assets, brand messagingand related deadline, CTA and other recruitment communication messaging andproof points based on audience, cycle; updates annually, distributes.

Participates in professional development and performs other duties and projects as assigned.

Participates in large admissions recruitment events - mandatory (i.e, DUQ Days,etc.)

Allocatesexpenses in Chrome River for University procurement card.

Completes other duties as assigned.

REQUIREMENTS:
Minimum qualifications:

Bachelor's degree marketing, communications, multiplatform journalism, businessor liberal arts from an accredited institution.

Minimum of 1-2 years of relevant communication experience, preferably in digital content management.

Note:

The logistics, organization, execution and coordination of marcom projects cansubstitute for specific bachelor's degree majors.

Preferred qualifications:

Experience in digital content management and managing projects preferred.

Alternately, the successful candidate may possess any equivalent combination of experience and training, which provides the knowledge, skills and abilities required to perform the essential job functions. This includes, but is not limited to, the following:
Experience using content management and project management tools;

CMR experience preferred;

Extremeattention to detail and accuracy;

Entrepreneurial mindset to create new processes, refine and optimize;

Demonstrated planning, analytical and organizational skills to accommodatemultiple priorities with the ability to prioritize work;

Strong cross-functional team management and relationship building skills;

Proactive, plan-ahead-thinkingin long-term and short-term time frames;

Exceptional leadership, customer service, interpersonal, and oral and written communication skills;

Strongtechnology skills with proficiency in Microsoft Office Suite;

Ability tothink strategically and work in a diverse environment either independently oras part of a team;

Ability towork with diverse populations and sensitivity to the need of each individual tobe treated with dignity and respect as it relates to the Mission of the University specifically;

Ability towork additional hours and weekends during peak recruitment periods.

NCAA requirements and competency as appropriate based on position responsibilities, upholds NCAA rules and regulations.

Ability to exceed recruitment goals, facilitate staff development opportunities, exhibit teamwork, model analytical & critical thinking,engage in creative…