Marketing Campaign Operations Strategist

Marketing Campaign Operations Strategist

Location:

Remote Department:
Marketing

Reports to:

Senior Manager, Marketing GTMWhy Join Omnicell?

At Omnicell, we are transforming the future of healthcare through innovative technology that empowers providers, improves operational efficiency, and enhances patient outcomes. As a Marketing Campaign Operations Strategist, you will play a critical role in bringing our demand generation and account-based marketing strategies to life. This is an opportunity to combine marketing technology expertise, operational excellence, and data-driven execution to deliver impactful campaigns that accelerate pipeline growth across Omnicell’s portfolio.

You’ll collaborate with cross-functional marketing, digital, and sales stakeholders while helping build scalable programs that create measurable business impact. What You’ll DoDrive Campaign Execution Excellence As a Marketing Campaign Operations Strategist, you will serve as the operational engine behind Omnicell’s multi-channel marketing programs by:

Building, configuring, testing, and launching campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows.

Translating go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages.

Partnering closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs.

Managing campaign deployment timelines and ensuring flawless execution across multiple concurrent initiatives.

Supporting paid media activation across Google Ads, Linked In Ads, and social channels in collaboration with Digital Marketing teams.

Coordinating end-of-life (EOL) and product sunset communications, including audience segmentation, campaign logistics, execution timelines, and stakeholder alignment.

Maintaining campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs to ensure transparency and accountability.

Ensure Quality, Compliance & Data Integrity Execute comprehensive quality assurance processes for all campaign assets, including rendering validation, link testing, audience verification, suppression management, and Salesforce CRM integration checks.

Maintain high standards of data hygiene across MCAE and Salesforce CRM systems.

Monitor campaign workflows to identify operational bottlenecks and opportunities for process improvement.

Establish and uphold repeatable operational standards that improve campaign consistency, scalability, and execution quality.

Support Optimization & Continuous Improvement Execute and document A/B and multivariate testing initiatives focused on subject lines, messaging, creative assets, and calls-to-action.

Analyze operational performance and recommend enhancements that improve campaign efficiency and effectiveness.

Troubleshoot marketing automation issues, Salesforce synchronization challenges, and campaign delivery problems, ensuring timely resolution and thorough documentation.

Drive operational best practices that improve speed-to-market while maintaining exceptional quality standards.

Who You Are

Minimum Qualifications Bachelor's degree in marketing, business, communications, or related field OR equivalent experience.
3+ years of experience in marketing operations, campaign operations, or demand generation execution

Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required

Strong understanding of Salesforce CRM campaign and lead object relationships

Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments

Pr…