Vice President Sales Marketing

Position Summary

A privately held, U.S.

-based industrial manufacturing organization (approx. $20M revenue) is seeking a Vice President of Sales & Marketing to lead all revenue-generating functions across multiple product lines and brands. This executive will shape and execute strategic sales and marketing initiatives, strengthen market positioning, and drive both organic and acquisition-based growth.

The ideal leader is both strategic and hands-on — capable of steering high-level commercial strategy while actively managing sales execution, branding, digital initiatives, customer development, and market expansion. This role carries full responsibility for developing a long-term roadmap to grow the organization to approximately $30M in revenue within five years, with improved profitability and strong operational alignment.

Reports To:

Chief Executive Officer

Location:

On-site role; requires regular travel between two U.S. manufacturing locations.

Key Responsibilities Strategic Sales & Marketing Leadership

Develop and execute a unified multi-brand sales and marketing strategy aligned with long-term revenue and margin goals.

Translate corporate objectives into clear, actionable commercial plans for multiple product categories.

Lead all market intelligence efforts, identifying new opportunities, industry trends, and competitive threats.

Sales Management & Team Development

Build, coach, and lead a high-performing sales organization capable of achieving aggressive growth targets.

Set quotas, manage budgets, develop sales forecasts, and track KPIs.

Oversee CRM utilization and ensure accurate pipeline management, reporting, and customer data.

Conduct regular coaching, performance evaluations, and development planning.

Digital & E-Commerce Strategy

Define and guide the company’s digital strategy in collaboration with external partners.

Build and grow the company’s emerging e-commerce platform to expand reach and drive incremental revenue.

Oversee digital brand presence, website performance, content strategy, and online lead capture.

Provide direction on target customers, product focus, and digital spending priorities.

Demand Generation & Lead Funnel Ownership

Own the complete lead generation lifecycle — from awareness to conversion.

Drive pipeline growth through SEO, content creation, email marketing, online campaigns, trade visibility, and targeted outreach.

Partner closely with the sales team to ensure consistent follow-up and rapid lead qualification.

Business Development & Key Customer Growth

Develop new customer relationships through research, prospecting, and industry engagement.

Strengthen and expand existing customer relationships with a focus on long-term partnership development.

Represent the company at trade shows, customer visits, and industry events.

Financial & Operational Partnership

Evaluate pricing strategies, margin improvement initiatives, and product profitability.

Work closely with operations to align sales commitments with manufacturing capabilities, capacity planning, and service expectations.

Collaborate with finance to manage budgets, forecast revenue, and measure ROI on sales and marketing programs.

Mergers & Acquisitions (Growth Initiatives)

Identify and assess potential acquisition targets aligned with growth objectives.

Conduct preliminary evaluations and present opportunities to executive leadership.

Lead commercial integration post-acquisition — ensuring alignment of culture, customer relationships, sales processes, and profitability targets.

Qualifications & Requirements

Minimum 10 years of progressive leadership in sales and marketing; industrial manufacturing or B2B experience strongly preferred.

Demonstrated success building sales teams, creating commercial strategies, and driving significant revenue growth.

Experience managing multi-brand portfolios and both domestic and international product sources.

Strong background in digital strategy, e-commerce, CRM optimization, and modern lead‑generation methodologies.

Proven ability to collaborate cross‑functionally with operations, engineering, and finance.

Exceptional strategic planning, analytical, leadership, and communication skills.

Bachelor’s degree required; MBA preferred.

Willingness to travel to multiple company sites regularly (approx. every 3–4 weeks).

Proficiency with data management tools (Excel), financial analysis, and acquisition integration.

Location & Travel Requirements

Primary On‑Site

Location:

Northeastern U.S.

Secondary Manufacturing

Location:

Southeast U.S.

Travel expected every 3rd or 4th week between facilities.

Exceptional candidates located along the East Coast may be considered if willing to travel to both sites monthly.

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