Marketing Specialist

Company Overview

Arlon Graphics, LLC is a cast vinyl manufacturing company founded in 1958. We create high‑quality pressure‑sensitive materials for the fleet, architectural, digital imaging, and signage markets. With more than 180 distribution partners globally and strategically positioned sales offices and warehouses, we are recognized as a global leader in graphic films.

The Marketing Specialist will lead the execution and optimization of all channel marketing initiatives to drive brand awareness, lead generation, and customer partnership across the Americas region. The specialist collaborates with sales, product management, and customer service to support distributor programs, regional campaigns, and lead management processes that strengthen Arlon’s market position.

• Act as the marketing liaison for distributor partners and the Americas Sales team, aligning marketing initiatives with sales objectives.
• Partner with distributors to co‑develop marketing campaigns, promotions, and training events that support sell‑through, brand visibility, and customer acquisition.
• Support the planning and execution of MDF (Marketing Development Fund) activities, including strategy alignment and outcome reporting.
• Create distributor toolkits with sales enablement resources, localized content, and promotional assets.
• Support the planning and execution of integrated marketing campaigns promoting key regional priorities, product launches, and initiatives.
• Coordinate campaign timelines, deliverables, and stakeholder communication across marketing functions.
• Collaborate with the Senior Digital Marketing Specialist on campaign setup, email automation, and performance reporting.
• Localize messaging and creative assets for regional use, ensuring relevance and alignment with market needs.
• Partner with product development to develop launch kits, promotional materials, and internal communications for new products or campaigns.
• Provide marketing support for regional training workshops, customer meetings, and regional initiatives.
• Gather feedback and market insights from sales, distributors, and customers to refine future campaigns and tools.
• Lead the coordination of literature, collateral, and sample processes across the Americas, ensuring accuracy, availability, and budget.
• Support planning and execution of regional trade shows and events.
• Oversee vendor relationships for printed materials, promotional items, and event‑related assets.
• Support budget management for the Americas marketing team, including tracking expenses and reconciling invoices.
• Identify and implement process improvements that streamline operations and increase team efficiency.

• Bachelor’s Degree in marketing or related field.
• Strong communications skills in English (listening, verbal, written, presentation, interpersonal).
• Strong project management and organizational skills, with ability to manage multiple priorities.
• Excellent collaboration skills with cross‑functional teams.
• Knowledge of CRM systems (e.g., Hub Spot) and marketing automation tools preferred.
• Strong knowledge of Microsoft Office Suite.
• Minimum four (4) years of work experience performing similar tasks.
• Valid driver license and auto insurance.
• Valid travel documents, including U.S. passport.
• Willingness and availability to travel within the United States and globally as required.
• Local candidates only (max 30 miles from 92870).

• Working knowledge of Adobe Creative Suite.
• Experience in marketing automation, analytics, and social media management tools.
• Proficiency in Spanish language (listening, verbal, written, presentation).

The current pay range for this position is $75,000 - $85,000 per year. Pay will depend on market conditions, location, education, training, and experience.

Arlon is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, national origin, disability, protected veteran status, or any other protected status in accordance with all applicable laws.

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