Marketing Analytics Insights & Reporting Manager

First Merchants Bank is seeking a Marketing Analytics Insights & Reporting Manager to join our team! The Marketing Analytics, Insights & Reporting Manager leads the consolidation of marketing data across platforms to tell clear, actionable data stories that accelerate decision‑making, demonstrate progress against KPIs, and close the loop on customer feedback. The role integrates performance analytics (web, social, email/SMS, SEO/SEM, paid media), campaign measurement, and Voice of Customer (VoC) insights to guide strategy, optimize spend, and inform experience improvements—including partnering closely with UX to share behavioral and attitudinal insights.

This role blends descriptive, diagnostic, and predictive analytics with benchmarking to communicate what happened, why it matters, and what to do next—core expectations highlighted in current marketing analytics role guidance. It also stands up a scalable VoC practice (collection, analysis, and actioning of feedback from surveys, reviews, support interactions, social listening) to inform roadmap and retention efforts.

• Consolidate and normalize marketing data from web analytics, social platforms, email/SMS, SEO/SEM, paid media, and CRM to establish a single source of truth for performance reporting and optimization.
• Define and maintain the KPI framework and benchmarks for brand, demand, lifecycle, and experience metrics; tie measures to business outcomes and OKRs in partnership with Marketing and Finance/FP&A.
• Build and maintain executive and team‑level dashboards and reports (weekly/monthly/Q ) and apply data‑storytelling techniques so stakeholders quickly grasp what/so‑what/now‑what.
• Stand up/run a VoC program aggregating solicited and unsolicited feedback (CSAT/NPS/CES, in‑app/site feedback, product reviews, social listening, service transcripts). Apply sentiment/topic analysis to reveal loyalty drivers and friction.
• Operationalize closed‑loop feedback with Marketing, UX, Product, and Service; size impact, recommend fixes, and track adoption and outcomes.
• Create measurement plans, event schemas, and UTM/naming standards; ensure full‑funnel tracking for always‑on and campaign activity across paid/owned/earned. (Design the stack recognizing that no single tool covers all analytics needs.)
• Deliver pre/post analyses, A/B and incrementality testing, and contribution/attribution reads to quantify ROI/ROAS and inform budget reallocation. Communicate findings using storytelling best practices.
• Partner with UX to share behavioral insights (funnels, heatmaps, session replays) and VoC themes that shape hypotheses, experiments, and design priorities.
• Collaborate with Finance/FP&A to connect marketing investments to growth, acquisition, retention, and relationship deepening; align on forecasting and performance narratives for leadership.
• Work with Marketing Ops/IT/Data to govern data quality, documentation (data dictionary), and access/controls; ensure reporting is accurate, timely, and compliant.
• Evaluate and advise on analytics/VoC and martech tools, integrations, and roadmaps; lead light vendor management and pilots as needed.
• Coach marketers on interpreting dashboards and applying insights; run recurring insights reviews and share best practices for data storytelling to drive adoption and action.
• Champion privacy‑aware measurement and ethical use of data in collaboration with Legal/Compliance.

• Bachelor's degree in marketing, analytics, statistics, business, computer science, or related field.
• A minimum of (5) years of hands‑on experience in marketing analytics/insights/reporting with measurable impact on channel optimization and campaign ROI.

• Excellent written and verbal communication skills.
• Strong analytical and problem‑solving abilities with the ability to distill complex information into actionable insights.
• Commitment to the mission and values of the organization.
• High degree of integrity, discretion, and professionalism.
• Collaborative and team‑oriented approach to partnerships.
• Ability to work independently and thrive in dynamic, fast‑paced environments.
• Empathetic and mission‑driven,…