Director of eCommerce

Director of eCommerce

Ready to join a fun, growing athleisure brand? GOAT USA is looking for an exceptional Director of eCommerce who will be responsible for optimizing GOAT USA's digital commerce business. You’ll work closely with the GOAT USA eCommerce team, reporting directly to the President.

The Director of eCommerceis a data-driven, innovative, and fashion-savvy leader responsible for driving the strategy, execution, and continuous optimization of GOAT USA’s digital commerce business across both Direct-to-Consumer (DTC) and Business to Business (B2B) channels. This role oversees GOAT USA’s Shopify-based eCommerce platforms, ensuring scalability, seamless functionality, and alignment with the brand’s creative and goals. With a focus on accelerating revenue growth, enhancing the online customer experience, and elevating brand presence, this role integrates digital marketing, (including SEO, geo-targeting, and paid media), and emerging Generative Search Engine Optimization (GSEO) strategies, to attract and retain customers.

This role also partners cross-functionally with the Product Development, Marketing, and Operations teams to deliver a cohesive, engaging, and performance-driven online presence.

• Develop and execute the overall eCommerce and digital strategy across DTC and B2B channels, driving sales growth, and customer acquisition and retention.
• Oversee all aspects of the Shopify platform, ensuring scalability, site speed, navigation, and integration with key systems (ERP, CRM, OMS, and PIM) to support business growth and expansion.
• Direct and implement SEO, GEO-targeting, and Generative SEO strategies to improve visibility, personalization, and AI-driven search performance.
• Willingness to provide hands-on execution of day-to-day activities as needed to achieve company goals.
• Optimize the end-to-end customer journey by improving UX, navigation, search, and conversion rates across consumer and wholesale experiences.
• Define and analyze key performance metrics (AOV, ROAS, CPA, LTV, conversion, retention) to inform strategy and investment decisions.
• Conduct A/B testing and leverage data insights to drive personalization, segmentation, and funnel efficiency.
• Partner cross-functionally with creative, operations, logistics, and merchandising to ensure seamless fulfillment, shipping options, accurate inventory, and cohesive brand execution.
• Lead, mentor, and grow a high-performing digital team, fostering collaboration, innovation, and accountability.
• Manage relationships with external eCommerce agencies and vendors to ensure timely, on-brand, and data-informed campaign execution.
• Ensure all eCommerce platforms deliver a best-in-class customer experience, consistent brand identity, and operational excellence as the business scales.
• Ensure the scalability and operational efficiency of both DTC and B2B platforms as the business grows.
• Provide Strategic assessments of current and future landscapes for the latest technology systems.

• Bachelor’s degree in Business, Website Development or related field.
• 10+ years of eCommerce and digital marketing experience, with at least 3 years in a leadership role within the apparel, fashion, or lifestyle sector.
• Strong knowledge of Shopify or Shopify Plus, with experience managing eCommerce platforms.
• Demonstrated success in SEO, GSEO, and GEO-targeting strategies, with a strong grasp of how search and personalization trends are evolving.
• Hands-on experience with marketing tech stacks (e.g., Klaviyo, Google Ads, Meta Ads Manager, Google Analytics 4, SEMrush, etc.).
• Strong leadership and project management skills, with the ability to drive results across cross-functional teams.
• Highly analytical, with an ability to translate data into actionable insights and measurable business outcomes.
• Experience managing international eCommerce operations, including multi-currency, multi-language, and region-specific strategies is preferred.
• Knowledge of apparel merchandizing, sizing complexity, return logistics, and fashion seasonality.
• Experience scaling a B2B self-service portal or wholesale ordering platform.
• Excellent verbal and written…