Digital Acquisition Manager - Maternity cover

Description du poste :

Reporting to the Marketing, Digital & Ecommerce Director, the focus for the Digital Acquisition Manager will be to build, manage and execute all digital acquisition levers for the 4 Nordics websites (Sweden, Norway, Denmark and Finland), with the objective to meet and exceed business goals, drive revenue, and reach KPIs.

The Acquisition Manager is responsible for driving qualified traffic and profitable online growth through strategic management and optimization of paid acquisition channels. You will develop and execute a paid media strategy which will include:

• Own and monitor cross‑channel paid media budgets, ensuring the optimal media mix and allocation to deliver traffic, revenue and profitability targets.
• Develop and execute the acquisition strategy across Paid Search, Shopping/PMax, Paid Social, Affiliates, Display/Retargeting and Lead Generation, in close collaboration with the media agency
• Drive acquisition performance, closely monitoring key KPIs (traffic, conversion, CPA, ROAS, revenue etc) and translating performance data into clear insights, optimizations and recommendations
• Lead the operational execution of campaigns, from briefing and asset coordination to deployment, tracking, optimization and reporting, ensuring campaigns launch on time and according to brand guidelines
• Manage and challenge the media agency, ensuring strong execution, continuous optimization, accurate reporting and proactive recommendations

• Customer centric, results‑oriented and analytical
• Commercially minded
• A strong team player
• Curious and proactive

• 3+ years of experience in a Digital Acquisition / Performance Marketing role, within an e‑commerce environment
• Strong understanding of e‑commerce and performance marketing
• Hands‑on knowledge of key acquisition channels:
  Paid Search, Shopping/PMax, Paid Social, Affiliates, Display/Retargeting and Lead Generation
• Strong command of analytics and media platforms: GA4, Google Ads and Meta Ads Manager; knowledge of Tik Tok Ads is a plus
• Experience working with and challenging media agencies
• A good understanding of the broader 360° brand and digital ecosystem
• Fluent English; knowledge of a Nordic language is a strong plus

• Distinctive, high‑quality products and services
• A longstanding commitment to social, economic and ecological initiatives
• Growth opportunities
• Learning & Development
• An attractive compensation and benefits package

If you have a curious mind and are always questioning how things can be done better, the ability to take risks and accept new challenges, join us!