Brand Manager - Category

Contributes to shaping the Home category by defining key business and brand-building priorities, identifying the most impactful product, go-to-market and 360° activation strategies to address them. Ensures each initiative reinforces the broader brand vision, creates meaningful business impact, and enhances the end-to-end experience delivered to our guests.

The Global Brand Manager leads the development of Home Décor collections, i.e. functional accessories that complement our existing routines and rituals, as well as decorative objects that help build a distinctive, coherent and desirable art of living experience.

In close collaboration with Purchasing (procurement) and Creative Teams, as well as Operational Marketing and local markets, the role combines product development and curation, portfolio management, go-to-market strategy and 360° activation to strengthen the Maison’s presence in the Home universe.

You will be based in Plan-les-Ouates (Geneva) and you report to the Global Strategic Projects Director.

• Monitor premium Home decoration, lifestyle, gifting and omnichannel trends (design, usages, collection plans, activations, go-to-market) to identify relevant opportunities for the Maison.
• Define and continuously refine the Home offer architecture as a whole, with a specific responsibility on Home Décor and in close alignment with the work carried out within Home Fragrance, while also creating meaningful connections with the brand’s other product categories (hand, body, face, hair).
• Coordinate performance tracking, market feedback and strategic recommendations to support assortment decisions and business priorities.
• Integrate consumer insights, market feedback and post-launch learnings to continuously enhance the relevance and performance of the Home category

• Lead the end-to-end development of Home Décor, from brief to launch, ensuring product desirability, feasibility, quality, price positioning and alignment with the Maison’s standards.
• Work closely with the Purchasing team to identify suppliers, assess sourcing options, follow development timelines and secure operational feasibility.
• Produce launch notes, product copy and storytelling contents that elevate the Home Décor offer and support clear implementation by local markets.
• Build clear launch narratives and activation guidelines that bring the Home Décor offer to life across retail, e-commerce, CRM, PR, media and social channels.
• Partner with Creative Studio, Visual Merchandising and Operational Marketing to develop assets and/or actionable guidelines, and to ensure a coherent expression of the Home universe across all touchpoints.
• Lead Home Décor toolbox creation and ensure global content consistency, with practical guidance for assortment presentation, storytelling and merchandising.
• Lead transversal projects across the entire Home (i.e. with Home Fragrance), including but not limited to assortment strategy, campaigns, CRM, visual merchandising, L&D, data crunching and reporting, copywriting…
• Coordinate rollout with Global Operational Marketing and local markets, collecting feedback to optimise future launches and partner-brand selections.

• Help developing curation initiaves (i.e. procurement and resell of products from third-party brands or manufacturers) for Le Couvent des Minimes and L’Occitane en Provence retail doors.
• The scope of responsibilities for these initiatives may include
  -although this remains to be confirmed, as it will depend on the evolution of these projects and the organization of the team- product selection…