Customer insights ratings and reviews analyst

We’rein search of an customer insights ratings and reviews analyst to analyze customer ratings, product reviews, and Voice of Customer (VoC) data, turning feedback into actionable insights for product, marketing, and customer service teams. The role combines hands-on data analytics and reporting with coordinating ratings and reviews programs, product launches, andcross-functional initiatives. Experience with Sprinklr, Bazaarvoice,Power Reviews, or comparable platforms is highly preferred.

Job Title:

Customer insights ratings and reviews analyst (Business Analyst
4)

Location:

Plano TX 75023

Duration: 6 Month contract with possibility of extension

Status: (Onsite)

• Ownthe end-to-end ratings & reviews strategy across retail and DTC channels,turning fragmented feedback data into a single, trusted source of truth that marketing and product teams rely on for decision-making.
• Translate large volumes of unstructured review and survey data into clear, prioritized insights — identifying the handful of issues or opportunities that matter most.
• Partner cross-functionally with Product Marketing, Customer Service and Marketing teamsto ensure VOC findings directly influence product improvements, messaging, andlaunch readiness.
• Buildand maintain a repeatable VOC reporting cadence (monthly scorecards, quarterly readouts, and executive summaries) that gives leadership a real-time pulse onbrand and product sentiment.
• Identify and stand up new listening tools, sentiment analysis methods, or AI-assisted text analytics to make the program faster and more predictive rather than purely retrospective.
• Drive ratings and reviews programs through partnering with key stakeholders to drive quantifiable review volume against identified KPIs for key product launches and ongoing review incentivization across the portfolio.
• Track ratings & reviews performance against competitors, flagging emerging risks(e.g., quality issues surfacing in reviews before they show up elsewhere) soteams can respond proactively.
• Championa customer-centric mindset across the Digital Appliances org, coaching stakeholders on how to read and use VOC data rather than just handing them areport.

• 3-5years of experience in voice-of-customer, market research, customer insights,or ratings & reviews management, ideally within consumer electronics,appliances, or another durable goods category.
• Demonstrated experience working with ratings & reviews platforms (e.g., Bazaarvoice,Power Reviews, Yotpo) and/or text/sentiment analytics tools.
• Hands-on experience with Sprinklr (or a comparable enterprise VOC/social listening platform such as Medallia, Qualtrics, or Clara bridge) for sentiment analysis,theme detection, and reporting across reviews and customer feedback channels.
• Strong analytical skills with the ability to synthesize large, messy datasets intoclear narratives and recommendations for non-technical stakeholders.
• Proven track record partnering across marketing, product, and CX functions to drive action from customer feedback — not just report on it.
• Excellent written and verbal communication skills, including comfort presenting findings to senior stakeholders.
• Proficiency with data visualization/reporting tools (e.g., Excel, Power BI, Tableau, orsimilar).
• Bachelor'sdegree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.

• Experience in the consumer electronics, appliance, consumer durables, or connected home/IoT product categories.
• Experience working in a large, matrixed organization with multiple internal stakeholders.
• Prior contract or project-based work where you had to ramp quickly and show impact fast.

• Analytics
• Project management.

Areasonable,…