Product Enablement & Go-to-Market Lead – Mortgage Property Solutions

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to home ownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description THE IMPACT YOU WILL MAKEIn this compelling Lead Associate position, you will drive Product Enablement across Fannie Mae's Collateral, Title, and Condo portfolio by connecting product strategy to the lender, technology-provider, and partner workflows through which these capabilities are implemented and used. In this role, you will translate market evidence into actions that increase adoption, utilization, operational effectiveness, and business value.

Position Summary The Lead Associate, Property Product Enablement serves as a critical market-facing connection between Fannie Mae's Collateral, Title, and Condo product teams and the lenders, technology providers, appraisal and valuation participants, title providers, condo stakeholders, and other market participants that use these capabilities throughout mortgage origination.

The Lead Associate develops an evidence-based understanding of how Fannie Mae products, policies, data, and digital capabilities operate in real-world workflows; identifies where adoption or implementation breaks down; and partners across Product, Policy, Technology, SFME, Marketing, Analytics, Risk, and other teams to improve products, implementation, positioning, market readiness, and customer outcomes.

THE EXPERIENCE YOU BRING TO THE TEAMProduct Enablement Strategy & Adoption
· Own Product Enablement activities across the Collateral, Title, and Condo portfolio, with a focus on increasing product adoption, utilization, customer understanding, and business value.
· Develop and execute targeted adoption strategies for customers, workflows, products, and market segments where focused intervention can materially improve utilization; identify where eligible product opportunities are not converting into actual use and determine the highest-value opportunities for intervention.
· Distinguish barriers that can be addressed through enablement from those requiring changes to product, policy, technology, integration, or partner implementation.
· Support market readiness for new and enhanced capabilities, including customer journeys, value propositions, rollout narratives, segmentation, field readiness, training, pilots, feedback plans, and success measures; shape clear, persona-driven product positioning and messaging that explains the customer problem, workflow fit, adoption rationale, and measurable value of Fannie Mae capabilities.
· Measure adoption interventions and continuously refine strategies based on product performance, customer evidence, market feedback, and observed outcomes.

Market, Customer & Workflow Insight
· Develop deep expertise in lender and partner workflows and how Collateral, Title, and Condo capabilities interact with the mortgage origination process.
· Engage directly with lenders, technology providers, appraisal and valuation participants, title providers, condo stakeholders, and other market participants to understand user behavior, friction, dependencies, and value; create workflow maps and structured market views that reveal implementation gaps, adoption barriers, data limitations, policy interpretation issues, manual processes, and opportunities for simplification or automation.
· Establish a disciplined Voice-of-Customer and learning agenda using structured interviews, workflow observation, customer cohorts, partner conversations, adoption data, and other evidence to separate systemic issues from isolated anecdotes.

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