Corporate Affairs Account Manager Lead, Content Studio

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

We’re building something new—and we’re looking for bold, creative, and strategic talent to help shape it.

USAA’s Corporate Affairs team is growing as part of an exciting transformation to strengthen how we engage with our members and each other in service of our mission.

Whether you’re a strategic business partner or a creative storyteller, join us to forge smarter connections, deeper partnerships, and stronger outcomes.

Together, we’re enhancing how we serve the military community and their families—making every interaction more meaningful.

As a strategic Account Manager supporting USAA - you’ll lead the development and delivery of integrated communications strategies that inform, engage and inspire.

With a strong understanding of the financial services landscape, your part strategist, part storyteller and part project manager – deeply attuned to the business, its people, and the channels that matter. You’ll collaborate across Corporate Affairs and act as a connector—bringing strategic thinking, content savvy and rigor to every engagement. You’ll bring the ability to quickly understand business goals, navigate functional priorities and translate complex strategies into clear, actionable communications.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations:
San Antonio, TX or Plano, TX. Relocation assistance is not available for this position.

What you'll do:

• Provides regular counsel and insight to senior management, company leaders, subject-matter experts, and unit staff to develop highly complex effective communication strategies and tactics in support of enterprise strategic initiatives.
• Prioritizes highly complex communication projects and ensures they support enterprise plans for employee, member, and public initiatives. Serves as a key influencer and integrator of strategic objectives across the enterprise.
• Creates strategies that employ communications tactics such as press outreach, online advocacy, social networking internal and external social channels, leadership, and other internal and external communication channels, and publications. Measures the effectiveness of communications strategies to ensure objectives are met.
• Develops and implements highly complex communications plans in support of business objectives and collaborates with colleagues to support positive business outcomes, protect and enhance USAA's reputation, and engage the company's workforce.
• Develops, manages and executes effective messaging, collateral, processes and strategies in support of business initiatives, craft key messaging for use with federal and local regulators.
• Partners with various teams within the Marketing & Communications Organization (e.g. Social Business, Content Strategy & Development) and with key enterprise partners in the development of collateral to be used across all mediums, including print, web, email, video, and social media to help deliver the messages on the identified channels.
• Maintains a command of USAA strategies and possesses in-depth knowledge of financial services industry issues and trends, and actively seeking to link those issues to ongoing or emerging employee, member and/or public communications opportunities.
• In support of public affairs, leads and/or partners in the development and implementation of all communications to include crisis management, legislative, regulatory and litigation communications. Manages message development and builds relationships with third-party groups.
• Develops and manages grassroots communications with influential groups. Develops relationships with the news media to leverage USAA's reputation.
• In…