Digital Marketing Analyst

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Digital Marketing Analyst will be responsible for working closely with various departments throughout the organization in order to directly support business & hospitality initiatives. They will be responsible for supporting strategic implementation and optimization of our paid digital efforts and campaigns across various marketing channels including paid search, programmatic display, paid social, affiliate, influencer, online video ads and more. This role will help leverage digital media to achieve and exceed Global Rental Operations business objectives, and partners with business groups across the organization to deliver against key drivers for the organization such as booking generation, rewards member prospecting/retention and overall brand awareness.

They will maintain a close partnership with our digital marketing agency as well as teams such as campaign management, social, brand, creative, SEO/AEO, and analytics.

• Support Digital Marketing Managers through strategy implementation, and day‑to‑day execution of digital paid media programs across key enterprise brands for paid search, programmatic display, paid social, affiliate, influencer, and online video ads to meet business KPIs
• Facilitate the build, launch, and campaign delivery across all applicable channels including paid search, programmatic mobile & display, paid social media, native and online video ads
• Partner and collaborate with internal business teams (marketing, analytics, creative) as well as our digital marketing agency to deploy and evolve program based on changing business needs/objectives
• Execute and facilitate execution of campaigns in Demand Side Platforms (DSPs) and paid social platforms through daily campaign monitoring, bidding methodologies, optimization strategies, campaign insights, adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Build and foster strong relationships with media partners and vendors ensuring optimal campaign set‑up, competitive media pricing, exclusive placements, ongoing performance improvements and adherence to insertion order T&Cs

• Facilitate research and analysis to aid in identifying optimal media channel mix, platforms, and partners for campaign execution
• Support routine campaign account audits, ensuring programs maintain executional excellence in all facets: campaign creative, campaign structure and strategy, audience targeting, keyword strategy, tracking, and tagging infrastructure
• Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs
• Evaluate and employ evolving trends, technologies, and procedures in the digital space to our programs aimed at improving paid media performance

• Continuously monitor digital campaign performance results in conjunction with our digital marketing agency to determine what is working and what can be improved
• Work closely with the analytics team, Manager and our digital marketing agency to identify key drivers of engagement and conversion and ensure KPIs are embedded within campaign strategy
• Successfully leverage and analyze reports/dashboards to uncover performance trends and develop actionable insights to enhance digital marketing programs
• Present key insights and findings that effectively highlight campaign results and recommendations for future campaign success

• Bachelor’s degree in marketing, Business, Hospitality or related…