Sr. Analyst - Digital Analytics

The candidate will be a data-driven individual who has strong analytics skills and experience. This position will have a key role in managing digital marketing analytics for a very high-profile client in the automotive industry. The role places the candidate in a leadership position that is accountable for strategy, storytelling, and consultation of analytics technology. This person must work effectively with clients and vendors, and complete high-quality analytics deliverables that influence digital marketing strategy.

• Build analytics strategy and elevate the analytics program to achieve a data-driven digital marketing culture.
• Lead the effort to define, measure, and tell the story of digital marketing efforts to determine brand and campaign effectiveness.
• Work with client and business stakeholders to assess campaign effectiveness given business conversion rate metrics, optimization goals, and growth goals.
• Manage client relationships, and proactively engage them, while serving as the SME for analytics across all digital channels (web, media, social, etc.).
• Flexibility to manage as well as individually contribute to analytics delivery on multiple in-motion projects requiring the ability to context switch as needed.
• Contribute to establishing, adopting, and championing internally best practices in analytics delivery.
• Set clear expectations with analysts and demonstrate the patience to manage and groom delivery team members as needed.
• Create and execute a site optimization plan that includes personalization, targeting, A/B and multivariate testing.
• Leverage data to gain insight into trending, sentiment levels, user experience and behavior in order to drive the appropriate digital marketing strategies.
• Measure site usability and effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations to executives.
• Assist in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data.
• Provide direction on integrating disparate sources of data, ultimately setting the blueprint to migrate to a big data environment.
• Data analysis to A/B and multivariate testing results, and ad hoc requests.
• Partner with stakeholders to implement analytics requirements and streamline project processes.
• Evaluate and recommend digital marketing tools and products.

• Minimum 3 - 5 years of web metrics and/or digital analytics experience
• Strong Adobe Analytics and Adobe Target experience
• Understands (and must have hands‑on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners
• Must understand the consulting environment and how to engage clients with a “can do” attitude
• Experience with data visualization tools such as Power BI, Tableau, etc.
• People management skills: experience in teaching, delegating, holding accountable, and motivating team members
• Project management skills: ability to juggle multiple projects, adapt to changing/conflicting priorities, and break down strategy into work tasks
• Implementation experience with analytics platforms such as a web reporting tool and tag management software
• Working knowledge of designing site tags, validating tags, and defining data taxonomies
• Motivated by learning and evaluating new analytics technologies, and staying up-to-date with current trends and tools
• Critical thinker who can problem solve
• Ability to work independently and is a motivated self-starter
• Detail-oriented and organized

• Experience from a marketing/advertising agency or consulting firm
• Experience working in a client environment with multiple external agencies and partners
• Experience with web testing or traffic splitting tools such as Adobe Target
• Experience with various Mar Tech platforms and solutions
• Experience working with data mining tools such as SQL and Hive
• Experience with offline/online data integration
• Working knowledge of R, Python, SPSS, or other similar data tools

• A competitive pay range of $100,000 to $125,000 (depending on experience).
• Position Location:
  
  Plano, TX
• 15 days per year of Paid Time Off (PTO).
• 8 paid holidays per year + 1 floating holiday.
• 401(k) retirement plan with company match.
• Eligible employees (and their families) are offered the following company-sponsored benefits:
  Medical, dental, and vision insurance, health savings account (HSA), short-term and long-term disability, employee assistance plan (EAP), and basic life and AD&D insurance.
• Eligible employees (and their families) are offered the following voluntary employee-funded benefits:
  Health care flexible spending account, dependent care flexible spending account, commuter benefits, voluntary accident & critical injury coverage, voluntary long-term care coverage, and voluntary life and AD&D insurance.

Beyondsoft provides equal employment opportunities to all employees and applicants for employment and prohibits…