Sr. Digital Marketing Analyst

Job Description

Sr. Digital Marketing Analyst

Vancouver WA or Plano TX

Exempt

Marketing Team Lead

The company is committed to guiding its clients through the complexities of retirement planning with expertise and care. Since its founding it has specialized in providing retirement-focused financial strategies that support long-term security and sustainable growth. The firm’s personalized approach combines in-depth market knowledge with a commitment to understanding each client’s unique financial goals.

As part of the team you’ll be joining a group of professionals driven by a shared mission: to deliver exceptional service uphold ethical standards and contribute to clients financial wellbeing. The firm believes in fostering an environment where innovation collaboration and professional development are encouraged. If you are passionate about helping others secure their future while advancing your career in a supportive setting this is the place for you.

We’re looking for an entrepreneurial data-driven marketer who thrives in a fast-paced environment and partners cross-functionally to drive brand awareness and new customer. This role you’ll design launch and optimize digital marketing campaigns that deliver measurable impact.

• Develop and execute multi-channel campaign strategies across paid search social media and email (Marketo).
• Build and manage landing pages and forms in Marketo reporting on KPIs and conversion performance.
• Act as a media buyer and coordinator for digital advertising initiatives ensuring campaigns meet ROI goals.
• Analyze campaign data to uncover insights optimize performance and influence future strategies.
• Create and maintain dashboards and reports for leadership covering PPC SEO email and website performance.
• Collaborate with Marketing Client Experience and Sales teams to align on audience segmentation funnel touchpoints and KPIs.
• Stay ahead of evolving SEM / SEO / AEO trends emerging technologies and best practices.
• Monitor and optimize campaign performance using analytics tools like Google Analytics.
• Support lead generation and qualification efforts across all digital channels.
• Serve as project manager for Marketo campaigns and related marketing initiatives.

• 3-5 years of digital marketing experience and a Bachelors degree in Marketing or related field.
• Hands‑on experience with Google Ads Linked In Campaign Manager Marketo and Salesforce.
• Strong analytical skills with proficiency in tools like Google Analytics Marketo reporting and familiarity with SEO / AEO / SEM platforms.
• Ability to translate raw data into actionable insights KPIs and compelling narratives.
• Excellent communication presentation and collaboration skills.
• Deep knowledge of digital marketing across social display and programmatic platforms.

Develop and execute multi-channel campaign strategies across paid search social media and email (Marketo). Build and manage landing pages and forms in Marketo reporting on KPIs and conversion performance. Act as a media buyer and coordinator for digital advertising initiatives ensuring campaigns meet ROI goals. Analyze campaign data to uncover insights optimize performance and influence future strategies. Create and maintain dashboards and reports for leadership covering PPC SEO email and website performance.

Collaborate with Marketing Client Experience and Sales teams to align on audience segmentation funnel touchpoints and KPIs. Stay ahead of evolving SEM / SEO / AEO trends emerging technologies and best practices. Monitor and optimize campaign performance using analytics tools like Google Analytics. Support lead generation and qualification efforts across all digital channels. Serve as project manager for Marketo campaigns and related marketing initiatives.

• Health Insurance:
  Medical dental and vision premiums are 100% covered by the company with flexible plan options to meet diverse needs. Preventive care is fully covered and employees have access to an extensive provider network.
• Retirement Savings:
  Our retirement plan offers a 50% employer match for contributions up to…