Ecommerce Specialist

Responsibilities

• Lead, identify opportunities, transform go-to-market strategies into high-performing demand generation initiatives that build awareness, drive engagement, and accelerate pipeline velocity (Including lead quality and increasing sales conversion for the business)
• Take a process and metric-driven view of the big picture and drive to the specific actions for various activities that will increase traffic and sales
• Conduct competitive analysis and market research to stay informed about industry trends and consumer behavior
• Create, update, and maintain eStore product pricing, Magento SKUs, and promotional activities
• Ensure the online store is visually appealing, has an order flow, is easy to navigate, and is updated with the latest products and information
• Manage eStore content
• Prepare new product content and ensure loading into the eStore platform with proper SEO, image size, tags, attributes, set up home banner, etc., promptly aligned with product launch plans
• Manage 1
  
  World Sync and Commerce Connector for product data updates and syndication

• 3+ years of Demand generation / eCommerce B2C experience with extensive knowledge of best practices and strategies
• 3+ years of experience working within a Content Management System in an eCommerce retail environment
• Strong contributing experience in multi-channel campaign execution (paid, email, SEO/SEM, content syndication)
• Strong working knowledge of Google Ads/ Meta Ads/ and Hub Spot.
• Strong hands-on experience in Analytic tools such as Google Analytics, Tableau, and Looker Studio, with the ability to translate insights into action
• Experience and familiarity with Online store management tools such as Adobe Experience (Magento), Adobe Experience Manager (AEM)
• Able to work in a fast-paced, metric-driven environment with periods of pressure to meet deadlines/goals
• Well-organized and able to keep multiple activities moving forward in parallel, with strong attention to detail