Marketing Manager Job Plano area,Texas USA,IT/Tech

Position: Marketing Manager 3
Responsibilities

- Manage day-to-day SEO/GEO communications roadmap and execution across all Home Entertainment categories.
- Keyword research and managing a pillar cluster strategy
- Create and review blog article briefs and content to ensure optimum SEO optimization
- Writing SEO-optimized metadata and QAing metadata provided by agencies
- Submitting and managing Jira tickets to completion
- Coordinate inputs from Global Headquarters and prioritize within HE’s existing roadmap
- QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking
- Provide analysis on effectiveness of tactics and activations
- Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners
- Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions
- Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape
- Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations
- Understand key product reason to buy and features between models
- Manage agency outputs for SEO/GEO including ensuring content aligns to brief, is measurable and actioned in a timely manner

Required Skills:

- Stellar project management skills, including ability to complete multiple parallel tasks on time with high quality standards
- Effective analytical, critical thinking and quantitative problem-solving abilities
- Self-starter with desire to learn and contribute
- Great collaborator and strong communication skills
- Planning & organization to manage multiple campaigns and work streams at one time
- Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
- Knowledge of SEO and GEO principals and best practices as well as basic understanding of SEMrush, Bright Edge, Screaming Frog, JIRA/Confluence and other SEO management systems
- High proficiency of Microsoft Office, especially Excel, is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)

Required Experience:

- 8-10 years-experience within eCommerce or Digital Marketing
- Experience using SEO systems to analyze results: SEM rush, Bright Edge, Adobe Analytics
- Fundamental understanding of SEO functionality to drive optimal results
- Must have strong skills in strategy, planning, marketing and project management
- Keep abreast of best practices and new tools to ensure maximum productivity

This role is eligible for the following benefits:

Hospital plans
401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available (USA)
Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
Company paid short and long-term disability
Health & Dependent Care Spending Accounts (HSA & DCFSA)
Employee Assistance Program
Time Off/Leave(PTO, Allegis Group Paid Family Leave, Parental Leave