Senior Director, Marketing Technology & Engineering; MarTech

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to home ownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

In this compelling leadership position, you will plan and direct the work of a unit or several units with teams who design, produce, test, and/or implement software, technology, and/or processes, as well as create and maintain IT architecture, large-scale data stores, and cloud-based systems. In this role, you will coordinate business unit operational activities through the efforts of supportive team members.

The Senior Director, Marketing Technology & Engineering provides strategic and technical leadership for the organization’s marketing technology ecosystem, digital platforms, analytics, and marketing data capabilities. This role leads the technical team responsible for platforms including the Marketing Technology Software Stack, Salesforce Marketing Cloud, Drupal CMS, Google Analytics, marketing data platforms, Customer 360/CDP capabilities, and enterprise search.

The Senior Director partners with Marketing, Technology, Data, and business leadership to translate marketing objectives and strategies into scalable, secure, and reliable technology solutions while establishing the roadmap for future marketing capabilities.

• Define, in partnership with marketing, and execute the marketing technology strategy, architecture, and roadmap aligned with Marketing and enterprise objectives.
• Monitors emerging technologies and industry trends, partnering closely with Marketing to evaluate, champion, and drive the adoption of innovative solutions while continuously optimizing and modernizing the marketing technology ecosystem.
• Provides disciplined financial leadership through strategic budget planning, rigorous cost management, and effective oversight of technology investments to maximize business value.
• Extensive experience applying User Experience (UX) design principles and Design Thinking methodologies to create customer-centric digital experiences, drive innovation, and ensure technology solutions align with user needs and business objectives.
• Lead the technical team responsible for Salesforce Marketing Cloud, Drupal CMS, Google Analytics, marketing data platforms, Customer 360/CDP, enterprise search, and related technologies.
• Ensure marketing platforms and integrations are secure, scalable, reliable, and maintained in accordance with enterprise technology, risk, and governance standards.
• Oversee platform modernization, upgrades, enhancements, technical debt, vendor relationships, and emerging technologies, including AI and automation.

• Lead the technical strategy for marketing data, customer interaction data, marketing data lakes, Customer 360, analytics, and marketing automation.
• Establish standards for Google Analytics, Data Layer implementation, tagging, UTM tracking, campaign measurement, dashboards, and reporting.
• Ensure Salesforce Marketing Cloud and related platforms effectively support corporate and line-of-business campaigns, personalization, segmentation, and customer journeys.
• Partner with Marketing to translate data and analytics into actionable insights, measurable outcomes, and continuous campaign improvement.

• Provide technical leadership and roadmap ownership for the Drupal CMS, corporate website, and supporting digital experience capabilities.
• Oversee site architecture, integrations, design systems,…