Vice President of Marketing

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Join TAM Residential – Where Your Career Thrives

At TAM Residential, we are more than a property management service provider for the multifamily community. We’re dedicated to maximizing the value of every property and delivering above‑market returns for our clients, supported by a unique company culture built on communication, collaboration, creativity, and innovation.

Ready to be part of a team that values your success? Join us at TAM Residential and help us continue our journey of excellence in the property management industry.

TAM was awarded NAA's Best Places to Work for 2022!

The Vice President of Marketing provides oversight, leadership, and direction for all marketing services for a national portfolio of market rate and affordable multifamily assets. This role will oversee all marketing department KPIs and performance, and will ensure that all operations, marketing initiatives, and business functions meet performance targets, investor goals, and are conducted within the necessary regulatory, governmental, or fiscal requirements.

This role will build and maintain excellent working relationships with both internal and external stakeholders, including Asset Management, Housing Authorities, and local operations teams and is highly strategic in nature.

• Architect and build TAM Residential’s fully integrated marketing infrastructure, including systems, processes, workflows, KPIs, reporting structures, and performance standards.
• Create scalable marketing frameworks that can support a large national multifamily portfolio, replacing ad‑hoc processes with standardized, data‑driven systems.
• Implement new marketing technology, including CRM optimization, AI tools, automation, workflow routing, and centralized reporting, establishing TAM as a modern, tech‑enabled operator.
• Develop and roll out a formal Marketing Operating System, including playbooks, SOPs, QA standards, and property‑level execution guides.
• Lead reputation management efforts including online reviews, reputation scoring, and social media engagement to protect and enhance brand value.
• Develop and manage comprehensive reporting of marketing KPIs, including lead source attribution, cost per lead, visit and lease conversion ratios, and overall campaign effectiveness.
• Own and manage TAM Residential’s corporate brand strategy and marketing efforts, including company website, corporate social media, PR, and executive/internal communications.
• Ensure TAM Residential’s brand is consistently represented across all platforms, materials, and communications, internally and externally.
• Oversee creation and maintenance of corporate marketing materials, including website content, presentations, press releases, investor materials, and recruiting collateral.

• Set the long‑term marketing vision for TAM Residential and build a roadmap for taking the organization to a best‑in‑class multifamily marketing platform.
• Identify and execute major strategic initiatives to reduce reliance on ILSs, improve conversion, enhance lead quality, and drive down cost per lease.
• Create a unified brand platform for both corporate and property‑level marketing, positioning TAM competitively across all major Texas and national markets.

• Build, mentor, and scale a high‑performing marketing team from the ground up, including structure, roles, expectations, and accountability systems.
• Establish a culture of execution, innovation, and continuous improvement, shifting the department from reactive support to proactive leadership.
• Redesign the cross‑functional workflow between Marketing, Operations, and Asset Management for clearer accountability and faster execution.
• Manage marketing department KPIs and performance.
• Foster a working culture that is results‑oriented, collegial, proactive, and entrepreneurial while emphasizing accountability and skills development.
• Contribute to the New Hire Onboarding Experience by providing necessary assistance.
• Drive innovation in marketing approaches and stay current on industry trends and emerging technologies to…