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Digital Marketing Manager III
Job in
Plano, Collin County, Texas, 75086, USA
Listed on 2026-11-01
Listing for:
WCL Group
Full Time
position Listed on 2026-11-01
Job specializations:
-
Management
-
Marketing / Advertising / PR
Marketing Management
Job Description & How to Apply Below
LOCATION Plano, TX 75023
COMPENSATION $76/hrSCHEDULEOn-site Monday-Friday // 40 hrs/wk CONTRACT TERM1 year long contract with high likelihood of extension/conversion to full time employee POSITION OVERVIEW – Digital Marketing Manager III
- The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
RESPONSIBILITIES
• Advise business units and cross-functional teams on local, national, and international market factors influencing the buying and selling of products and services.
• Collaborate with legal teams to resolve issues related to copyright infringement, royalty agreements, and partnerships with external producers and distributors.
• Develop and implement pricing strategies that balance business objectives, profitability, and customer satisfaction.
• Oversee the recruitment, training, performance evaluations, and daily activities of marketing and sales personnel.
• Evaluate financial aspects of product development, including budgets, expenditures, research and development investments, return on investment (ROI), and profit-and-loss projections.
• Formulate, direct, and coordinate marketing strategies and initiatives to promote products and services in collaboration with advertising and promotional teams.
• Identify, develop, and evaluate marketing strategies based on business objectives, market conditions, customer needs, and cost and markup considerations.
• Negotiate contracts with vendors and distributors to optimize product distribution, establish distribution networks, and implement effective distribution strategies.
• Lead sales forecasting and strategic planning initiatives to drive product and service profitability, assess business performance, and monitor market trends.
• Lead and support a team of analysts, providing guidance, mentorship, and constructive performance feedback.
REQUIRED SKILLS
• Bachelor’s degree in Marketing or a related field, or equivalent training required.
• Experience leading a team of analysts.
• 10+ years of related professional experience required.
• Excellent verbal and written communication, negotiation, customer service, and interpersonal skills.
• Proven ability to work independently, prioritize responsibilities, and manage time effectively.
• Strong leadership and mentoring skills, with the ability to develop team members and provide constructive feedback.
• Expert knowledge of marketing principles, strategies, and methods for promoting and selling products or services.
• Demonstrated expertise in developing and implementing marketing and pricing strategies.
• Expert knowledge of media production, communications, and content dissemination techniques.
• Strong analytical, financial, and strategic planning skills.
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