Senior Marketing Manager

Senior Marketing Manager page is loaded## Senior Marketing Manager locations:
CORP - Cinemark Service Center, Plano, TXtime type:
Full time posted on:
Posted 2 Days Agojob requisition :
R33263
** Join Our Team
** As part of our Cinemark Universe, you'll discover fun opportunities with real growth potential and plenty of perks. With 500+ theatres and nearly 6,000 screens; we're truly a global presence of 20,000 movie lovers working together to make unforgettable experiences.
** Role

Summary:

** This individual will manage the development and execution of Food & Beverage Marketing for the Cinemark brand, driving brand preference and revenue through effective strategies, messaging and highly creative campaigns both inside and outside the theatre.
** A Day in the Life of a Senior F&B Marketing Manager:
*** Develops, maintains, and executes an annual marketing calendar for assigned Food & Beverage categories, in partnership with the business unit category managers, to drive incidence and revenue.
* Leads F&B campaigns, partnering with the internal creative team, media team and channel owners to ensure seamless execution and continual optimization.
* Manages marketing relationships and activations with external partners including Coca Cola, Dr. Pepper, Mars, Taki and many more.
* Drives strategic test and control calendar with clear decision criteria for key initiatives.
* Participates in DMB optimization strategies and initiatives.
* Manages monthly and quarterly in-theatre planogram strategies for F&B Marketing, prioritizing additional needs for digital support, partnering with eCommerce, email, and paid media teams to support accordingly.
* Develops and oversees execution of industry-leading experiential and social activations around food to drive guest engagement as well as revenue growth for key food categories.
* Assists with local theatre F&B-related efforts including Grand Openings, localized F&B campaigns and more.
* Delivers campaign and program results to appropriate business owners on a monthly and quarterly basis.
* Ensures marketing plans are on budget and on time by overseeing planning and forecasting of work, as needed.
* Drives effective control of marketing results and takes corrective action to guarantee that achievement of the marketing objectives fall within designated budgets.
* Monitors competitive F&B activities within the industry and works to identify trends in the broader restaurant and QSR space, making recommendations for translating those into strategies that strengthen Cinemark F&B efforts.
* Develops clear, strategic marketing briefs to guide all F&B projects.
* Partners with other program teams including Brand Strategy, Theatre Marketing and Loyalty teams, to develop compelling initiatives that drive results.
* Assist in development of other F&B programs and initiatives, as needed.
** What You Will Need to Have:
*** At least 6-9 years of experience in F&B Marketing at a beverage company, CPG company or restaurant brand.
* Strong understanding of social- and influencer-first marketing and their role in developing compelling food campaigns.
* Strong organizational skills with the ability to prioritize and balance multiple initiatives in a fast-paced environment, while under tight deadlines.
* Participate in research and analyze insights, distilling into persuasive marketing strategies and presentations that drive F&B programs forward.
* Able to create compelling strategies and sell those into partners both internally and externally, including senior executives.
* Able to lead cross functional teams in support of key initiatives.
* Commitment to excellence, go-getter with a can-do attitude, ability to operate in the face of ambiguity, and track record of achieving results.
* Excellent collaboration skills with the ability to work effectively with individuals and groups at all organization levels; ability to work independently and as part of a team.
* Detail-oriented with the ability to prioritize, plan, and organize business activity.
* Self-starter, self-motivated and capable of seeking additional business opportunities.
* Some knowledge of marketing analytics.
* BS/BA in business administration,…