Senior Marketing Manager

Job Overview

Join our team as a Senior Marketing Manager at Cinemark
. As part of the Cinemark Universe, you’ll discover growth opportunities with real potential and plenty of perks. With 500+ theatres and nearly 6,000 screens, we deliver unforgettable experiences to 20,000 movie lovers worldwide.

This position manages the development and execution of Food & Beverage Marketing for the Cinemark brand, driving brand preference and revenue through effective strategies, messaging, and highly creative campaigns both inside and outside the theatre.

• Develops, maintains, and executes an annual marketing calendar for assigned Food & Beverage categories.
• Leads F&B campaigns, partnering with the internal creative team, media team, and channel owners to ensure seamless execution and continual optimization.
• Manages marketing relationships and activations with external partners including Coca Cola, Dr. Pepper, Mars, Taki, and many more.
• Drives strategic test and control calendar with clear decision criteria for key initiatives.
• Participates in DMB optimisation strategies and initiatives.
• Manages monthly and quarterly in-theatre planogram strategies for F&B Marketing, prioritising digital support and partnering with eCommerce, email, and paid media teams.
• Develops and oversees execution of industry‑leading experiential and social activations around food to drive guest engagement and revenue growth.
• Assists with local theatre F&B‑related efforts including Grand Openings, localized F&B campaigns, and more.
• Delivers campaign and program results to appropriate business owners on a monthly and quarterly basis.
• Ensures marketing plans are on budget and on time by overseeing planning and forecasting of work.
• Drives effective control of marketing results and takes corrective action to guarantee objectives fall within designated budgets.
• Monitors competitive F&B activities within the industry and works to identify trends in the broader restaurant and QSR space, making recommendations to strengthen Cinemark F&B efforts.
• Develops clear, strategic marketing briefs to guide all F&B projects.
• Partners with other program teams including Brand Strategy, Theatre Marketing, and Loyalty teams to develop compelling initiatives that drive results.
• Assists in development of other F&B programs and initiatives as needed.

• At least 6‑9 years of experience in F&B Marketing at a beverage company, CPG company, or restaurant brand.
• Strong understanding of social‑ and influencer‑first marketing and their role in developing compelling food campaigns.
• Strong organisational skills with the ability to prioritise and balance multiple initiatives in a fast‑paced environment.
• Research and analyse insights to distil persuasive marketing strategies and presentations that drive F&B programs forward.
• Able to create compelling strategies and sell those into partners both internally and externally, including senior executives.
• Able to lead cross‑functional teams in support of key initiatives.
• Commitment to excellence, go‑getter with a can‑do attitude, and ability to operate in the face of ambiguity.
• Excellent collaboration skills with the ability to work effectively with individuals and groups at all organization levels.
• Detail‑oriented with the ability to prioritise, plan, and organise business activity.
• Self‑starter, self‑motivated, and capable of seeking additional business opportunities.
• Some knowledge of marketing analytics.
• BS/BA in business administration, marketing, communications, or relevant field.

• Employee Discount
• 401(k) Matching*
• Growth Opportunities
• Education Assistance*
• Health Benefits*
• Parental Leave*
• Paid Time Off*
• Daily Pay*
• Free Movies*
• Benefits may vary by career category; see detailed information on our career site.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
* Benefits may vary based on location, category, and role.

Cinemark is an Equal Opportunity Employer.