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Sr. Brand Manager, Channel - Marketplace and Delivery

Job in Plano, Collin County, Texas, 75086, USA
Listing for: Yum! Brands
Full Time position
Listed on 2025-12-31
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Business Development
Salary/Wage Range or Industry Benchmark: 139000 - 147150 USD Yearly USD 139000.00 147150.00 YEAR
Job Description & How to Apply Below
Position: Sr. Brand Manager, Channel Growth - Marketplace and Delivery

The Sr. Brand Manager, Delivery is responsible for driving rapid and responsible sales growth for Pizza Hut US Delivery across third-party aggregators and first-party channels. This strategic leader identifies and executes marketing opportunities to grow first-party delivery, focusing on full-funnel marketing promotions and overall business management. The role demands strong collaboration, project management, and data-driven decision-making to enhance go-to-market strategy for profitable growth.

Success relies on a results-oriented mindset, stakeholder influence, and building strong relationships with franchisee leadership to support national and local initiatives.

Key Responsibilities Strategy & Communications
  • Develop aggressive delivery sales growth strategies by identifying and sizing opportunities across Operations, Tech, Finance, and Marketing.
  • Advocate for three key audiences—Consumers, Franchisees, and Brand—integrating their challenges and goals into unified third-party and first-party delivery plans.
  • Foster partnerships with delivery partners (Door Dash, Uber Eats, Grubhub) to create breakthrough co-branded campaigns that drive Pizza Hut consideration and same-store sales growth.
  • Collaborate with internal cross-functional marketing teams to ensure delivery is consistently supported across paid media, organic social, PR, and more.
Channel Execution
  • Manage end-to-end operations of third-party and first-party delivery, including promotions, creative, menu optimization, paid media, and reporting.
  • Analyze post-campaign results using vendor data, sales data, and third-party reports (e.g., MMM) to draw insights for budgeting and tactic mix for maximum ROI.
  • Identify audiences and develop, test, and implement CRM strategies to improve first-party delivery adoption.
  • Recommend improvements to consumer experience and reduce friction in ordering via the Pizza Hut App and Web.
  • Stay informed about trends, technologies, and competitive activity in delivery marketing.
  • Develop a delivery test and product roadmap for continuous sales growth.
  • Manage budgets across various funding sources, vendors, and tactics.
Delivery System Management
  • Contribute to ongoing improvement of delivery operations, including reducing friction in order experience, streamlining data/menu workflows, product development, and restaurant operations.
  • Develop detailed project timelines, budgets, and resource allocations, ensuring timely delivery within project constraints.
  • Partner with technology and operations teams to optimize delivery metrics such as wait time and customer satisfaction.
  • Collaborate with franchisees and tech teams to reduce friction in restaurant setup, management, accounting, and invoicing, strengthening processes between restaurants and aggregator partners.
Required Qualifications
  • Education/

    Certifications:

    Bachelor’s degree (or applicable experience) required.
  • Experience: 10+ years in Ecommerce or Digital Marketing.
  • Passion for consumer behavior and a proven record of translating consumer insight into sales.
  • Proven project owner, capable of orchestrating teams to run a sales channel from strategy to results.
  • Demonstrated ability to adapt to constant change and work effectively in a fast-paced environment.
  • Desire to collaborate with a wide variety of talents, from creative to engineering.
  • Strong communication skills, with the ability to flex from tactical to strategic conversations.

Salary Range: $139,000 - $147,150 annually + bonus eligibility.
This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

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