Marketing Specialist

Recruiter & HR Generalist | Passionate About Talent, Engagement & Well-Being

European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home body waxing services with over 1,000 locations in the United States. What sets us apart is our unique combination of philosophy, exceptional service, proprietary products, and a comfortable, consistent guest experience. Together, these elements have established EWC as the leader in the beauty and waxing services category.

We're backed by a strong, well-established team supporting every function of the business – including marketing, technology, accounting, finance and more – all working together to empower our franchisee and elevate the brand.

Our corporate headquarters are based in Plano, Texas, just steps away from Granite Park’s Boardwalk’s restaurants, shops and hotels. We’re in office Monday through Thursday and enjoy remote Fridays, giving us a great balance of in-person collaboration and focused flexibility.

Our Vision is to become an iconic brand that delivers profitable growth without compromising our authentic culture.

Our Marketing Specialist will play a key role in supporting individual and regional marketing campaigns for European Wax Center (EWC) intended to drive center growth through guest acquisition and retention. This role is pivotal in developing and executing localized marketing strategies that drive business growth and customer engagement. The ideal candidate will have a robust background in local ground marketing, novice understanding of paid digital media, and a proven track record in coaching and consulting small to medium businesses (SMBs).

• Cultivate and maintain robust relationships with assigned franchisees to promote and support local marketing initiatives across the EWC franchise network.
• Design and implement comprehensive local marketing strategies to enhance visibility and guest acquisition at the center level, utilizing both ground marketing and paid media tactics.
• Provide ongoing education and support to franchisees, in partnership with operations support teams, via email, phone, and internal ticketing systems, focusing on marketing programming.
• Maintain the efficacy and effectiveness of local marketing training tools, platforms and playbooks.
• Develop and manage recurring performance reports on center-level activities, sharing insights and optimizations to drive continuous improvement.
• Ensure the efficient and effective execution and brand compliance of all local marketing campaigns.
• Maintain effective communication channels with franchisees and centers, fostering constructive dialogue and performance enhancements.
• Participate in recurring status calls with agency partners and internal stakeholders to ensure projects are on track and meeting benchmark KPIs.
• Stay updated on industry trends and relevant topics, identifying opportunities to drive revenue and network-wide growth.

• Thought leader and a strategic thinker, a subject matter expert in communications who designs and implements innovative and progressive initiatives.
• Proven track record developing strategies, communications, and engagement programs (preferably for a franchise organization).
• Strong business acumen. Ability to align development objectives with the overall business strategy of the organization.
• Ability to interact effectively with and influence executives and business leaders.
• Experience influencing and affecting cultural change around communication.
• Exceptional written, oral, and interpersonal communication skills required. Ability to effectively present and facilitate to/with a diverse audience with confidence and poise.
• Ability to exercise strategic thinking, mature judgment, and creative problem solving.
• Proactive and driven in style.
• Strong problem-solving skills.
• Ability to learn quickly and easily adapt to a dynamic environment.
• Strong time management and organizational skills.
• A non-political team player that can quickly establish him/herself as a valued member of the EWC team. Collaborates well across all areas of the organization.
• Authentic individual with impeccable integrity…