Channel Marketing Manager

Channel Marketing Manager – Financial Institutions & Associations

Location:

Remote / Hybrid (U.S.)

Reports to:

Director, Partner & Channel Marketing

We’re looking for an experienced Channel Marketing Manager who thrives at the intersection of strategy, creativity, and execution. In this role, you’ll lead marketing programs that accelerate growth across financial institutions, associations, and other strategic channel partners. You’ll design and launch campaigns that drive measurable partner and merchant acquisition, deepen engagement, and strengthen our presence across key partner ecosystems.

You’ll start by supporting the Financial Institution (FI) and Association channels but will also play a pivotal role in shaping initiatives across ISO/Indirect, Agent, and Dealer partner segments as we continue expanding our go-to-market footprint.

If you’re energized by the idea of combining B2B marketing strategy with hands‑on execution — and want to make an impact inside one of the largest payment technology companies in the world — this role is for you.

• Develop and execute integrated marketing plans for FI and Association partners, driving measurable growth in merchant acquisition, activation, and adoption.
• Build and deliver multi‑channel campaigns — including email, digital media, content marketing, webinars, and live events — designed to generate qualified leads and marketing‑attributed revenue.
• Partner closely with the Events team to plan and execute programmatic partner events — including conferences, pop‑up branch launches, and association activations — supporting these with pre‑and post‑event campaigns, lead follow‑up strategies, and on‑site participation as appropriate.
• Collaborate cross‑functionally with Business Development, Product, Portfolio Marketing, and Sales to align messaging, optimize channel strategies, and ensure joint success with partners.
• Manage co‑branded campaigns and enablement initiatives, equipping partners with the tools, content, and creative needed to promote our solutions.
• Oversee campaign budgets, performance metrics, and ROI, ensuring programs are efficient, scalable, and tied to measurable results.
• Support product launches and solution enhancements with targeted partner and merchant communications that drive adoption and awareness.
• Identify new growth opportunities within untapped markets or emerging partner categories, translating insights into actionable programs.
• Work with content strategy team on thought‑leadership content such as webinars, whitepapers, and industry event activations to elevate our brand with key partner audiences.
• Represent marketing in partner and industry discussions, championing our brand and ensuring consistent representation across channels.

• Bachelor’s degree required in Marketing, Business, Communications, or related field.
• 5+ years of B2B marketing experience, ideally within payments, Fin Tech, or financial services. Experience with financial institutions, associations, or channel/partner marketing strongly preferred.
• Proven success developing revenue‑driving campaigns aligned to sales and partner goals.
• Strong understanding of marketing funnels, campaign attribution, and performance metrics.
• Skilled project manager — organized, detail‑oriented, and comfortable balancing multiple priorities.
• Experience managing marketing budgets, agency relationships, and external vendors.
• Proficiency with CRM and marketing automation tools (Salesforce, Marketo preferred).
• Excellent communication and presentation skills, with the ability to engage stakeholders and partners at all levels.
• Bilingual (English/Spanish) strongly preferred but not required.
• Entrepreneurial, strategic, and hands‑on — comfortable moving from big‑picture planning to execution.
• Willingness to travel up to 25% for partner meetings, trade shows, and events.

You’ll be part of a collaborative, high‑impact marketing team driving growth for a global leader in payment technology. We move fast, work cross‑functionally, and celebrate measurable success — all while empowering partners to grow their business through our world‑class solutions.

If you’re ready to…