Marketo Email Marketing Strategist

Join to apply for the Marketo Email Marketing Strategist role at Inhabit®.

Inhabit operates a unique collective of tech‑forward companies serving the residential and short‑term rental industries. Our team delivers best‑in‑class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. We believe that property managers are central to the success of the market and deliver products built to empower them, their investors, and communities.

Reporting to the Marketing Manager, the Marketo Email Marketing Strategist will be responsible for building and implementing automated communications and programs within our marketing automation platform (Marketo/Adobe Engage). This role will draw on a wide variety of skills, including direct marketing, database marketing, email, analytics, and operations.

• End‑to‑End Campaign Execution:
  Build, QA, and deploy email campaigns across multiple work spaces. Proofread, test all email assets and construct complex campaign flow logic according to best practices.
• Data & Audience Management:
  Execute list imports/uploads and segment target audiences by rigorously analyzing division‑specific data. Build and maintain audience lists to ensure data integrity and targeting accuracy.
• Tracking & Reporting:
  Implement and validate all necessary tracking code across campaigns. Generate and analyse performance reports to ensure data accuracy and identify immediate optimisation opportunities.
• Platform Maintenance & Support:
  Actively troubleshoot operational issues under the Marketo Admin's guidance. Review and document campaign execution processes based on business needs and best practices.

• 5+ years of experience using marketing automation technologies at an enterprise level managing multiple brand work spaces, with strong preference for Marketo/Adobe Engage.
• Experience managing email programs within a segmented database of various customer profiles.
• Experience with Salesforce, specifically for Campaign Management and Reporting.
• Team player with a successful track record of working with cross‑functional groups.
• Enjoys learning new skills in an ever‑changing environment.
• Generalist experience in email marketing.
• Project management skills and prior experience managing campaign execution from planning through to implementation, measurement and analysis.
• Excellent communication skills.
• Attention to detail, focusing on campaign quality to ensure accurate deliverables.
• Experience managing email marketing programs within B2B SaaS, Software or Prop Tech highly preferred.
• Bachelor’s degree in Communications, Marketing, or similar preferred.

Full‑time, Salaried Position

Knoxville, TN;
Plano, TX; N. Atlanta, GA;
Chandler, AZ (hybrid). We have an in‑office style, with most team members working in the office Monday to Thursday and remotely on Friday.

• Competitive Pay
• Health Insurance:
  Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• 401(k) Plan with discretionary company match
• Short‑and Long‑Term Disability
• Company Paid $25,000.00 Life Insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.