Senior Strategist

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Join us in a place where creativity meets grounded innovation, where you don't just react, but instead spearhead the future of brand narratives. Here, your curiosity unlocks doors, your insights pave paths, and world‑class campaigns follow the North Star you chart. Welcome to Cheil.

Cheil Worldwide, a global titan from Seoul, stands proud as the world’s 11th-largest creative agency. Founded by Samsung in 1973 to grow its global business, our journey has attracted a constellation of iconic brands, from Adidas and Coca-Cola to Pay Pal and Starbucks.

Our Dallas office, located at Legacy Central in Plano, Texas, serves as the lead agency for Samsung Mobile US and other brand projects. Here, over 200 creative problem‑solvers work together to shape insight‑fueled, culture‑leading, tech‑empowered ideas.

And that brings us to you… or rather, you to us. We’re looking for a Senior Strategist who blends curiosity, data, and narrative to uncover what others overlook and turns it into ideas that break convention and spark something entirely new.

• Your personality and approach are as crucial as your skills and experience. We’re looking for someone who:
• Skilled in Creative Briefs:
  You can craft briefs that inspire and guide creative teams to think outside the box and create their best work.
• Experienced in Communication Planning:
  You can develop comprehensive target consumer profiles, consumer journeys, campaign frameworks, channel strategies and key messaging strategies that are insightful and actionable.
• Cross-channel experience:
  You have a general interest that includes understanding of the unique strengths and key approaches that make for great social, digital, and other 360 work.
• Proactive Thought–Leader:
  You stay ahead of industry, category, and cultural trends, always bringing fresh insights. You have experience developing engaging trend reports based on these insights.
• Innovative Thinker:
  You’re known for your creative solutions and willingness to go the extra mile.
• Great Listener:
  You turn information into actionable insights with ease.
• Inquisitive Mind:
  You’re not afraid to ask tough questions and challenge assumptions.
• Persuasive Storyteller:
  You confidently present strategies and recommendations to both agency and client audiences, in writing and verbally.
• Trusted Advisor:
  You consistently earn and maintain the respect and confidence of agency teams and clients, bringing valuable strategic insights to everything you touch.

• This role sits at the heart of our work, connecting data, culture, and creativity to craft strategies that help brands lead with relevance and resonance. As Senior Strategist, you will:
• Conduct Primary and Secondary Research:
  Proactively use research tools such as MRI‑Simmons, GWI, and Resonate to gather both qualitative and quantitative data.
• Demonstrate proficiency in primary research methodologies, including writing surveys, conducting interviews and moderating focus groups. Analyzing data to uncover valuable insights.
• Create Compelling, Data‑Backed Stories with Actionable Insights:
  Utilize research and insights to create persuasive and engaging narratives that support your strategic recommendations, ensuring they’re both impactful and aligned with business objectives.
• Become a Brand Expert:
  Deeply understand Samsung’s product portfolio, competitive landscape, and audience segments.
• Champion the consumer:
  Develop detailed audience profiles, segmentation frameworks, and communication strategies grounded in empathy and cultural awareness.
• Craft Effective Strategies:
  Develop and refine strategies that align with business objectives, product positioning, brand messaging and inspire creative teams.
• Evaluate Creative Work:
  Provide clear, rational feedback to strengthen creative outputs.
• Present with confidence:
  Communicate strategic thinking clearly and persuasively to clients and internal teams, ensuring ideas are understood, bought in, and acted upon.
• Support new business growth:
  Contribute to pitch strategy and presentations, helping expand the agency’s portfolio through strategic…