Marketing Strategy Senior Associate

Marketing Strategy Sr. Associate

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to drive best-in‑class consumer experiences, serving as a creative marketing leader and executing multi‑channel marketing campaigns.

As a Marketing Strategy Sr. Associate, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with a heavy emphasis on digital channels. These programs could include awareness, product launch marketing, website‑specific marketing experiences, local listings management, acquisition, customer cross‑sell and retention campaigns.

• Serving as the creative marketing leader driving best‑in‑class consumer experiences
• Leading internal and external agency briefing and creative development
• Managing campaigns (digital and print, awareness and offer‑based) to ensure initiatives are on‑strategy, on time and within budget parameters
• Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs
• Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting
• Ensuring strong focus on end‑to‑end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed
• Effectively and efficiently working within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch
• Contributing innovative and creative ideas as well as channel best practices
• Managing multi‑channel execution (from concept development to delivery) including working across multi‑functional teams, such as Product and Marketing Strategy team;
  Agencies for creative development and execution;
  Modeling team, list team and list brokers to influence and coordinate targeting;
  Analytics team to report campaign results and campaign optimization recommendations;
  Print / Production / Fulfillment Agencies (and or liaison);
  Legal and Compliance for approval of all marketing content

• Proven track record in direct or digital marketing with 5 plus years of experience
• Proven critical, outside‑the‑box thinker. Innovative mindset to build new channels and experience through the customer lens.
• Digital consumer marketing experience in owned, earned and paid channels - Strong executional knowledge of social, paid display, email, SEO content and website creative
• Knowledge of database marketing principles, segmentation, testing and results measurement
• Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of direct marketing project execution
• High energy, solutions‑oriented individual with the ability to work in a fast‑paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
• Team player with a positive, can‑do attitude; must be comfortable with continuously changing opportunities and priorities
• Meticulous attention to detail and a curious mindset
• Creativity and innovation with a focus on constant improvement
• Strong knowledge of campaign execution and / or project management

• 2 plus years of agency / vendor management experience
• Specific experience building premium / affluent financial campaigns
• 4-year college degree