Vice President, Demand Generation

Responsibilities

• Build, mentor, and lead a high-performing global demand generation team, cultivating innovation, accountability, and career growth
• Promote an inclusive, collaborative culture that fosters modern marketing capabilities and continuous learning
• Collaborate with peers in brand, events, and communications to ensure alignment and best practice sharing
• Champion cross-departmental collaboration with Sales, Service Delivery, and Sales Operations teams to align on goals and streamline execution
• Provide clear strategic direction while developing pathways for growth and advancement
• Design and execute integrated campaigns tailored to enterprise and mid-market segments, aligned with vertical industry strategies
• Translate tax policy changes and competitive insights into targeting, messaging, and new go-to-market opportunities
• Partner with Sales and Regional Leadership to deliver campaigns that address local market needs and capture emerging opportunities
• Create outbound and account-based marketing (ABM) strategies to drive net-new client acquisition, cross-sell, and upsell opportunities
• Partner with the Events team to align campaign and event plans, supporting with messaging and content development that drive client engagement and lead generation
• Own and deliver pipeline growth targets through multi-channel programs (digital, paid media, webinars, ABM, and integrated campaigns)
• Leverage data and analytics to evaluate and optimize campaign performance, lead quality, and funnel conversion
• Collaborate with marketing operations to enhance reporting and turn insights into improvements that increase marketing’s contribution to revenue
• Partner with Service Delivery to guide allocation of the demand generation budget within the P&L, ensuring resources are aligned to maximize ROI and support growth priorities
• Ensure brand consistency, positioning, and messaging across campaigns in collaboration with brand, events, and communications teams
• Other duties as assigned
• Directly manages a team of demand generation managers and campaign specialists
• Responsible for performance management, training, coaching, and resource planning
• Provides direction, feedback, and leadership in line with Ryan’s values and leadership principles

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred
• 15+ years of progressive experience in B2B demand generation, marketing strategy, or go-to-market leadership with at least 5+ years in professional services
• Proven success in scaling global demand generation and ABM programs that deliver measurable pipeline and revenue growth
• Excellent project management, communication, and stakeholder influence skills with ability to align senior leadership and cross-functional teams
• intermediate to advanced skills in Microsoft® Word, Excel, Outlook, Access, PowerPoint, and Internet navigation and research
• Proficiency with marketing automation platforms (Eloqua, Marketo, Hub Spot)
• Strong experience with CRM tools, particularly Salesforce
• Familiarity with data visualization and analytics platforms (e.g., Tableau, Power BI, Google Analytics)
• Working knowledge of SEO, paid search, social media platforms, and ABM tools (e.g., Demandbase, 6sense)
• Valid driver’s license

• MBA preferred
• certifications in Pardot, Marketo, Eloqua, Hub Spot, or Google Ads are a plus
• Leadership or digital marketing certifications (e.g., AMA PCM, Pragmatic Institute) are advantageous

• Hybrid Work Options
• Award-Winning Culture
• Generous Personal Time Off (PTO) Benefits
• 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
• Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
• Benefits Eligibility Effective Day One
• 401K with Employer Match
• Tuition Reimbursement After One Year of Service
• Fertility Assistance Program
• Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service