Sr. Manager, Dealer Brand

Sr. Manager, Dealer Brand

Capital One Auto is seeking an innovative and data-driven Senior Manager to lead dealer brand marketing efforts for the Navigator Platform line of business. This associate will play a critical role in our B2B growth strategy, supporting Navigator Platform go‑to‑market (GTM) efforts, focused on driving integrated strategies across the dealer journey.

This role requires a mix of omni‑channel marketing expertise, proactive approach to becoming a subject matter expert in our dealer offerings, an understanding of B2B marketing execution and marketing analytics, and the ability to identify and continuously drive optimizations as a high‑impact people leader. In this business‑integrated role, you will lead the charge in defining and amplifying our brand's presence in the evolving automotive market.

This is an opportunity to make a significant impact in a dynamic, fast‑paced industry, crafting compelling brand narratives that resonate with customers and industry partners. If you thrive on strategy, creativity, and data‑driven decision‑making, and you're ready to elevate a powerful brand to new heights, this role is for you.

• Develop and execute integrated brand strategies by spearheading impactful marketing projects, serving as a leader and collaborator with cross‑functional teams from Sales, Product, Business Analytics, Creative, Legal, etc.
• Set the overarching Brand agenda for Navigator Platform, owning the roadmap and prioritization for Navigator Platform Brand strategy.
• Gain a deep understanding of Capital One Auto's Navigator Platform offerings, serving as the subject matter expert on the Brand team.
• Oversee cross‑channel campaigns that drive awareness, customer acquisition, engagement, and retention across digital, traditional, and experiential touchpoints.
• Strengthen brand identity through consistency in brand voice, visual identity, and storytelling across all customer and partner touchpoints.
• Collaborate with Brand partners to drive thought leadership and position the company as an industry innovator through content, public relations, and executive visibility strategies.
• Leverage data analytics, competitor intelligence, and customer insights to inform marketing strategies, optimize performance, and evaluate brand outcomes.
• Lead, grow, and inspire a high‑performing brand marketing team through thoughtful mentorship, strategic development, and team collaboration.
• Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives.
• Fully champion and embody well‑managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams.
• Partner closely with data and business teams to lead Marketing ROI reporting, helping inform decision making and surface key learnings.

• A high level of adaptability and resilience, with the ability to manage shifting priorities and executive‑level requests while maintaining strategic focus.
• Deep knowledge of brand marketing, with a proven track record in the financial services, fintech, automotive, and/or B2B SaaS industries.
• A strong strategic mindset with the ability to translate business goals into impactful brand initiatives that deliver intended outcomes.
• Expertise in omni‑channel marketing from digital, social, and content marketing to traditional and experiential activations.
• A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go‑to‑market approach.
• Leadership skills that include empowering and inspiring by fostering innovation and collaboration cross‑functionally at all levels.
• Highly effective communication skills with outstanding writing, editing, and presentation abilities.
• Experience working with internal creative teams and agencies to execute high‑quality campaigns.
• A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing.
• Excellent judgement to anticipate and mitigate potential risks.

• Bachelor's Degree or…