Optimization Manager

Overview

2024 DALLAS MORNING NEWS TOP 100 PLACES TO WORK IN DALLAS-FORT WORTH

Job Posting:
Conversion Rate Optimization (CRO) Manager

About the Job:

Credit Associates, an industry-leading financial services company based in Plano, is recruiting a self-driven and career-minded Conversion Rate Optimization (CRO) Manager. In this role, you are critical to our client's success and the company’s ability to achieve our ambitious growth goals. With rising inflation, interest rates, and a looming recession, more people than ever need our help resolving their debt and achieving a debt-free life.

This is what we live for; this is our purpose.

We are seeking a dynamic and results-driven CRO Manager who specializes in optimizing digital sales funnels, enhancing web-based order processes, and improving online sales forms to deliver exceptional user experiences. If you’re passionate about increasing conversions and ensuring visitors progress further down the funnel to become customers, this role is for you.

• Own the performance and optimization of our digital sales placements and “on us” marketing channels; accountable for their optimization and conversion rates.
• Analyze and enhance the user experience, ensuring a smooth and effective journey through the sales funnel.
• Optimize the performance of online sales forms through test strategy consisting of A/B testing, user behavior analysis, and iterative improvements.
• Conduct multivariate testing, monitor and analyze results, and adjust strategies to improve sales flow conversion rates.
• Lead efforts to capture learnings from sales funnels, surveys, and research to uncover insights for continuous improvement.
• Oversee and refine the UX/UI of digital sales forms and user flows.
• Manage User Acceptance Testing for sales funnel enhancements.
• Set KPI goals, prepare regular performance reports, and recommend actionable improvements.
• Conduct competitive research to identify opportunities for differentiation and improve sales form performance.
• Collaborate with internal teams and external partners to align form optimization with broader business objectives.
• Gradually develop and enhance the digital sales process, with the potential to evolve into a more robust e-commerce strategy.
• Lead regular performance updates with key stakeholders and executives, up to and including the CEO.

• Bachelor’s degree preferred.
• Demonstrated organizational and leadership abilities.
• Willingness to perform multiple roles as the digital sales team grows/matures.
• Ability to think like an owner and offer solutions.
• 7+ years of digital and eCommerce experience with proven results.
• Experience in optimizing sales funnels and online forms, including A/B testing and user behavior analysis.
• Proficient with basic technology (e.g., Microsoft Office programs).
• Excellent written and verbal communication skills.
• Strong collaboration and interpersonal skills.
• Customer-oriented attitude with a dedication to providing an excellent digital user experience.
• Ability to handle pressure, exercise good judgment in ambiguous situations, and be flexible/adaptable.
• Bilingual (English/Spanish) a plus and receives additional compensation.

Come Join Us!

We are a premier debt resolution company providing a fresh financial start for individuals with overwhelming debt problems. We live our credo, Carpe Diem (“Seize the Day”), each and every day. Our company growth is a direct reflection of the passion and dedication of our various teams. If you are looking for a unique career opportunity in a dynamic, growing, and positively charged, high-performance culture — we urge you to consider joining our family.

We reward success and hard work!

We invite you to apply at

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.