More jobs:
Marketing Manager - Paid Media Manager – TV & Audio
Job in
Plano, Collin County, Texas, 75086, USA
Listed on 2026-10-09
Listing for:
WCL Group
Full Time
position Listed on 2026-10-09
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing
Job Description & How to Apply Below
LOCATION Plano, Texas, 75023
COMPENSATION $57.00 per hourSCHEDULEMonday-Friday, 40 hours
Fully onsite CONTRACT TERM6-month contract with high likelihood of extension or conversion to full-time employee POSITION OVERVIEW – Marketing Manager 1 - Paid Media Manager – TV & Audio The Home Entertainment (HE) Division is seeking a results-driven and analytically sharp Manager, Paid Media – TV & Audio to execute and optimize paid media strategies across national and performance channels for the TV and Audio lines of business.
Reporting to the Director of Paid Media, this individual contributor role is responsible for translating high-level media strategy into precise, data-driven campaign execution that drives brand consideration, qualified traffic, and sales.
RESPONSIBILITIES
• Execute integrated paid media campaigns across national and performance channels for the TV and Audio lines of business, aligned with the broader HE Division media strategy
• Partner closely with the Director of Paid Media to bring national and performance media strategies to life with precision and agility
• Monitor campaign performance in real time, delivering actionable insights and optimization recommendations to maximize ROAS and business impact
• Collaborate with cross-functional stakeholders including Product Marketing, Integrated Marketing, and eCommerce teams to align on messaging, creative, and performance targets
• Manage day-to-day relationships with agencies and media partners, ensuring flawless execution, brand safety, and adherence to budget
• Support the development of media plans, budget recommendations, and performance reporting for TV and Audio
• Assist in the development and management of the TV and Audio paid media budgets, tracking spends pacing and flagging any variances
• Establish and track KPIs aligned to business objectives; maintain dashboards and reporting cadences that keep stakeholders informed
• Support the use of advanced measurement tools, including MMM and MTA, to track campaign performance and inform budget allocation decisions
• Monitor and analyze competitors' media strategies to ensure the TV and Audio campaigns are differentiated and competitive in market
• Follow all internal practices for finance, regulatory compliance, data security, and consumer privacy across all operations
• Mitigate risks associated with ad fraud, brand safety, and data privacy by enforcing platform-level controls and monitoring for anomalies
National Media Responsibilities — Campaign Planning & Execution
• Execute national paid media campaigns for TV and Audio across TVC, CTV/OTT, Online Video (OLV), Display (Programmatic and Direct), Digital Out-of-Home (DOOH), and social channels
• Translate media strategy and audience targeting briefs into well-structured, timely campaign setups that meet brand guidelines and business objectives
• Coordinate with creative teams and agencies to ensure ad assets are delivered on time, correctly formatted, and optimized for each channel
• Monitor campaign pacing, delivery, and performance daily, proactively flagging anomalies and recommending corrective actions
National Media Responsibilities — Optimization & Reporting
• Continuously optimize campaigns based on performance data, adjusting targeting, creative rotation, bidding strategies, and budget allocation to maximize efficiency
• Leverage first party…
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
×