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Lifecycle Marketing Manager: Commercial & ABM

Job in Plano, Collin County, Texas, 75086, USA
Listing for: First United Bank
Full Time position
Listed on 2026-10-07
Job specializations:
  • Marketing / Advertising / PR
    Marketing Management
Salary/Wage Range or Industry Benchmark: 130000 - 170000 USD Yearly USD 130000.00 170000.00 YEAR
Job Description & How to Apply Below
Position: Lifecycle Marketing Manager: Commercial Growth & ABM

First United Bank is seeking a Commercial Lifecycle Marketing Manager to drive customer lifetime value (CLV) through data-driven campaigns across commercial, wealth, mortgage and insurance segments. The role blends strategy and execution, requiring cross-functional leadership, ABM expertise, and the ability to optimize budgets while improving CAC and ROMI.

This is a leadership role with significant growth opportunities and visibility across the bank.

For the Lifecycle Marketing Manager:
Commercial Growth & ABM position at First United Bank, we are reviewing applications now.

All applications are reviewed carefully by our team.

The position is based in Plano, TX, United States.

This opportunity is part of our work in Marketing & Media.

The advertised compensation is 130..

We aim to respond to suitable candidates as soon as possible.

Full responsibilities and requirements are described in the listing above.

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