Paid Media Manager

Job Title:

Manager, Paid Media – TV & Audio

Location:

Plano, TX.Pay Rate: 57.09

Staffmark Workforce Solutions offers this exciting contract opportunity with a global leader in electronics, mobile devices and appliances located in Plano, TX.Manager, Paid Media – TV & Audio Top Skills5–8 years of experience in paid media, with hands-on expertise in national digital channels (CTV, OLV, Display, Social) and performance media (SEM, PMax, Paid Social).Deep understanding of media buying and campaign management platforms (Google Ads, DV360, Meta Ads Manager, The Trade Desk, or similar).Bachelor’s

degree required; degree in Marketing, Advertising, Communications, or a related field preferred

Position Description
The Home Entertainment (HE) Division is seeking a results-driven and analytically sharp Manager, Paid Media – TV & Audio to execute and optimize paid media strategies across national and performance channels for the TV and Audio lines of business. Reporting to the Director of Paid Media, this individual contributor role is responsible for translating high-level media strategy into precise, data-driven campaign execution that drives brand consideration, qualified traffic, and sales—both nationally and on company website.

Overall Responsibilities:

• Execute integrated paid media campaigns across national and performance channels for the TV and Audio lines of business, aligned with the broader HE Division media strategy.

• Partner closely with the Director of Paid Media to bring national and performance media strategies to life with precision and agility.

• Monitor campaign performance in real time, delivering actionable insights and optimization recommendations to maximize ROAS and business impact.

• Collaborate with cross-functional stakeholders including Product Marketing, Integrated Marketing, and eCommerce teams to align on messaging, creative, and performance targets.

• Manage day-to-day relationships with agencies and media partners, ensuring flawless execution, brand safety, and adherence to budget.

• Support the development of media plans, budget recommendations, and performance reporting for TV and Audio.

National Media Responsibilities:

Campaign Planning & Execution

• Execute national paid media campaigns for TV and Audio across TVC, CTV/OTT, Online Video (OLV), Display (Programmatic and Direct), Digital Out-of-Home (DOOH), and Social channels.

• Translate media strategy and audience targeting briefs into well-structured, timely campaign setups that meet brand guidelines and business objectives.

• Coordinate with creative teams and agencies to ensure ad assets are delivered on time, correctly formatted, and optimized for each channel.

• Monitor campaign pacing, delivery, and performance daily, proactively flagging anomalies and recommending corrective actions.
Optimization & Reporting

• Continuously optimize campaigns based on performance data, adjusting targeting, creative rotation, bidding strategies, and budget allocation to maximize efficiency.

• Leverage first-party and third-party audience data to refine targeting and improve campaign relevance.

• Provide regular performance updates and post-campaign analysis, surfacing key insights and learnings to inform future planning.

• Stay current on emerging national media channels, formats, and technologies, bringing forward-looking recommendations to the team.

Performance Media Responsibilities:

Campaign Planning & Execution

• Execute performance media campaigns for TV and Audio across Paid Search (SEM, PMax, PLA), Paid Social, and Display channels with a focus on driving qualified traffic and conversions on

• Work with the media agency to build, manage, and optimize performance marketing campaigns, ensuring campaigns are structured for maximum…