Manager, Paid Media – TV & Audio

Top skills:

• Paid Media Strategy & Activation (5+ years)
• Media Analytics and Reporting (5+ years)
• Aqd Operations (5+ years)

Schedule:

Fully onsite

Our Client is seeking a results-driven and analytically sharp Manager, Paid Media – TV & Audio to execute and optimize paid media strategies across national and performance channels for the TV and Audio lines of business. Reporting to the Director of Paid Media, this individual contributor role is responsible for translating high-level media strategy into precise, data-driven campaign execution that drives brand consideration, qualified traffic, and sales.

• Execute integrated paid media campaigns across national and performance channels for the TV and Audio lines of business, aligned with the broader HE Division media strategy.
• Partner closely with the Director of Paid Media to bring national and performance media strategies to life with precision and agility.
• Monitor campaign performance in real time, delivering actionable insights and optimization recommendations to maximize ROAS and business impact.
• Collaborate with cross-functional stakeholders including Product Marketing, Integrated Marketing, and eCommerce teams to align on messaging, creative, and performance targets.
• Manage day-to-day relationships with agencies and media partners, ensuring flawless execution, brand safety, and adherence to budget.
• Support the development of media plans, budget recommendations, and performance reporting for TV and Audio.

• Execute national paid media campaigns for TV and Audio across TVC, CTV/OTT, Online Video (OLV), Display (Programmatic and Direct),

• Translate media strategy and audience targeting briefs into well-structured, timely campaign setups that meet brand guidelines and business objectives.
• Coordinate with creative teams and agencies to ensure ad assets are delivered on time, correctly formatted, and optimized for each channel.
• Monitor campaign pacing, delivery, and performance daily, proactively flagging anomalies and recommending corrective actions.

• Continuously optimize campaigns based on performance data, adjusting targeting, creative rotation, bidding strategies, and budget allocation to maximize efficiency.
• Leverage first-party and third-party audience data to refine targeting and improve campaign relevance.
• Provide regular performance updates and post-campaign analysis, surfacing key insights and learnings to inform future planning.
• Stay current on emerging national media channels, formats, and technologies, bringing forward-looking recommendations to the team.

• Execute performance media campaigns for TV and Audio across Paid Search (SEM, PMax, PLA), Paid Social, and Display channels with a focus on driving qualified traffic and conversions on
• Work with the media agency to build, manage, and optimize performance marketing campaigns, ensuring campaigns are structured for maximum efficiency and scale.
• Collaborate with the eCommerce and Corporate Marketing teams to align performance media campaigns with  promotional calendars, product launches, and sales targets.
• Implement audience segmentation strategies to reach high-propensity consumers and improve conversion rates across the funnel.

• Monitor performance KPIs including ROAS, CPA, CTR, conversion rate, and revenue daily, optimizing bids, budgets, and creative accordingly.
• Leverage advanced data capabilities—including first-party data, retargeting audiences, and lookalike modeling to maximize performance media…