Aimbridge Corporate - Director Marketing, Web Development SEO

Aimbridge Corporate - Director Marketing, Web Development, & SEO
Address 5301 Headquarters Drive, Plano, TX, 75024

Job Description

The Director, Web Development & SEO leads the strategy and execution for our portfolio’s web platforms and organic visibility. This role owns technical architecture, site performance, accessibility and privacy compliance, and a comprehensive SEO program tailored to hospitality—driving bookings, RFPs, and revenue through high‑quality experiences across  and independent hotel sites. The director partners closely with Revenue Management, eCommerce, Paid Media, Creative, IT/Compliance, and Property teams to deliver measurable outcomes and a best‑in‑class digital guest journey.

• 10+ years in web development and SEO, including 5+ years leading high‑performing teams in multi‑site/enterprise environments—hospitality experience strongly preferred.
• Deep technical SEO knowledge (crawl/indexation, rendering, schema, CWV), modern front‑end stack (e.g., React/Next/Vue), and CMS governance.
• Proven success implementing GA4/GTM, data layer standards, and privacy/consent frameworks; familiarity with ADA/WCAG and CCPA.
• Mastery of SEO and analytics tools (Search Console, Screaming Frog, Bright Edge/Ahrefs/SEMrush, Looker/Power BI); comfort with A/B testing and experimentation.
• Proficiency in navigating multiple CMS platforms; ability to troubleshoot complex site issues across a large hotel portfolio.
• Knowledge of domain management practices, including DNS and DMARC records, and experience partnering with IT teams on security and hosting needs.
• Experience auditing websites for UX, personalization, ADA compliance, and performance improvements and running A/B testing to drive performance improvements.
• Ability to prioritize work across a large, diverse portfolio and adapt to shifting strategies.
• Strong project management skills with experience overseeing new website builds, managing timelines, budgets, and cross‑functional teams.

• Set the technical vision and roadmap for portfolio websites ( and independent), including CMS governance, front‑end standards, Core Web Vitals, page speed, security, and release management.
• Oversee partnership of proprietary CMS vendor in development of new websites from concept through launch, applying UX/UI best practices and ensuring responsive, user‑centric design; provide project management oversight to keep timelines, budgets, and stakeholder expectations on track.
• Champion accessibility (WCAG) and privacy by design; ensure ADA reviews and consent/telemetry solutions (e.g., One Trust) are implemented and audited in partnership with IT/Compliance.
• Ability to evaluate and navigate in a variety of CMS'/ability to troubleshoot site issues for portfolio of hotels. Audit existing sites for opportunities to improve UX, personalization, ADA compliance, and overall guest experience.
• Standardize tracking patterns for complex hotel setups (cross‑domain booking engines, brand constraints) and resolve measurement gaps.
• Build the enterprise SEO/GEO strategy spanning technical SEO, content, internal linking, structured data (schema.org/Hotel), and off‑page authority.
• Establish monitoring and publish regular portfolio insights to leadership.
• Navigate brand platform capabilities/constraints (Marriott, Hilton, IHG, Hyatt) to maximize what can be implemented and how—codifying guidance for title/meta, H‑tags, copy modules, internal links, and image/alt patterns.
• Integrate web/SEO efforts with booking engines, CRS/PMS data, and revenue strategies.

After an initial waiting period, those hired into full‑time positions are eligible for a competitive benefits package that includes the following:

• Now offering Daily Pay
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