Managing Director of Marketing

Retirement Planners of America (RPOA) is a Dallas–Fort Worth-based retirement planning firm specializing in the mass affluent, who are 50+ and retired or retiring soon. We help clients protect the retirement they have earned through our Invest and Protect Strategy, anchored by Ken Moraif and the nationally recognized Money Matters platform.

RPOA has built a strong and trusted brand presence in the Dallas market over many years, historically driven by a highly successful radio show that established deep recognition and credibility with our audience. As media consumption evolves, we have intentionally transitioned that legacy platform into podcasting and modern digital channels, while remaining committed to maintaining and strengthening our brand leadership across Dallas and beyond.

Our content reaches a large, engaged audience across podcast, You Tube, email, broadcast, and live events, and we are entering a deliberate phase of growth, modernization, and channel expansion as we look to scale toward $10B in assets under care.

We are rebuilding our marketing organization to match the strength of our brand, content, and client relationships. This is a hands-on, builder's environment, not a corporate marketing department. The team is lean by design, the work is meaningful, and the impact on the business is immediate, direct, and measurable.

The Managing Director of Marketing is the strategic and operational leader of RPOA’s marketing organization. This role owns the marketing strategy, budget, team leadership, and performance outcomes, with success ultimately measured through profitable client growth, brand strength, and assets under care.

We are intentionally seeking a hands-on Managing Director, not a traditional executive who manages agencies and teams from a distance. The right person is both strategic and execution-oriented — someone who can build, lead, prioritize, and operationalize. This individual must be comfortable owning KPIs and business outcomes, presenting to executive leadership and ownership, and earning the trust of an established team while helping shape the organization for its next phase of growth.

The Managing Director of Marketing will inherit a highly recognized brand, a deep content platform, strong market credibility in Dallas, and a clear strategic direction. The mandate is to translate that foundation into disciplined execution: strengthen and modernize the brand, expand owned channels, improve demand generation performance, build a scalable marketing operating model, and establish stronger measurement, reporting, and accountability across the function.

This role requires a builder’s mindset. The ideal candidate is equally comfortable thinking strategically and rolling up their sleeves to solve problems, create clarity, improve processes, and move initiatives from concept to execution in a fast-moving, founder-led environment.

• Lead the rollout of RPOA’s refreshed brand expression across all major client and prospect touchpoints, including email, social media, seminars, digital platforms, and broader marketing communications.
• Build and operationalize a unified, mobile-first content distribution engine spanning You Tube, email, Facebook, Instagram, podcast, and traditional broadcast test markets, designed to strengthen brand consistency, audience engagement, and lead generation.
• Own and evolve the Money Matters platform ecosystem, including:
  • Money Matters Live (seminars and live client/prospect events)
  • Money Matters University (advisor and COI education)
  • Money Matters Podcast (consumer education and foundational retirement content)
• Recruit, onboard, and lead key marketing talent, beginning with the Content & Social…