Digital Marketing Manager

Manage the strategy and execution across the Consumer Decision Journey for the CTV category.

• Manage CTV marketing activities including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages and the optimization of the user experience.
• Help develop and execute an integrated digital advertising strategy across key digital touchpoints, to ensure communication of key promotions and  initiatives
• Brief and optimize SEM and SEO efforts
• Lead strategic promotions work streams for S.com to drive sell-through. Provide and prepare presentations for regular executive share-out.
• Develop clear, concise briefs for creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.
• Work with the performance analytics team to identify and lead the real-time optimization of marketing across

• 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience
• Expertise in digital marketing and agency management
• Digital analytics and evaluating data sets to identify learnings to inform the business
• A passion to stay on top of technology, social and industry trends to stay at the forefront of emerging digital marketing trends
• Website planning and optimization
• Experience optimizing for SEO/SEM
• Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc) to provide integrated Brand Digital communications leadership
• Strong interpersonal, communication skills and ability to gain alignment across various stakeholders