Digital Merchandising Project Manager Job Plano area,Texas USA,Marketing / Advertising / PR

Job Title:

Digital Merchandising Project Manager

Location:

Plano, TX Pay Rate: 76.14

Staffmark Workforce Solutions offers this exciting contract opportunity with a global leader in electronics, mobile devices and appliances located in Plano, TX

Digital Merchandising Project Manager Top Skills

5+ years' experience in ecommerce digital product operations or digital experience management
Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms
Fluent in JIRA, Confluence, or equivalent project management systems

Position Description Responsibilities Digital Merchandising Strategy:

Build compelling product storytelling and merchandising frameworks
Develop category merchandising strategies aligned to revenue, traffic, and customer goals.
Own online experiences across Homepage, Category pages, PDPs, MLPs, Curated Promotional Experiences and beyond

Promotional & Campaign Management:

Develop and oversee execution of digital merchandising strategies supporting key drive period moments
Lead campaign planning for major commercial events. (Black Friday, Prime-like experiences, Labor Day and other commerce holidays)
Align loyalty and membership programs across lines of business
Bundle and attach campaigns
Coordinate initiatives (coupon, promo code experiences, trade in campaigns, gift with purchase programs, financing, etc.)

Customer Journey Optimization:

Design and optimize product discovery tools, such as search, filters, and guided selling experiences.
Continuously refine recommendation algorithms and sort order logic based on customer behavior and business priorities.
Enhance category pages and product groupings to improve discoverability and conversion rates.
Execute On site search, SEO and personalization best practices

Performance Management & Analytics:

Monitor and report on KPIs
Click through rates, Bounce, Site Engagement, AOV, Attach, CVR, Campaign Revenue, Etc.
Translate data into optimization strategies and business opportunities.
Analyze campaign effectiveness and customer shopping behaviors.
Support executive reporting and performance awareness
Utilize data on promotional lift vs operational difficulties to drive efficiencies

Cross Functional Leadership:

Drive alignment on project priorities, timelines, risks and dependencies
Lead recurring cross-functional meetings, QA reviews and launch readiness reviews
Proactively identify risks, and develop mitigation plans to ensure successful delivery of launches
Partner with marketing, product, UX, and analytics teams to align merchandising initiatives with broader business goals.
Lead cross-functional projects to implement new merchandising features and enhancements.
Serve as the primary point of contact for merchandising-related inquiries and decisions.

Operational Excellence:

Develop standardized processes for digital merchandising workflows.
Drive efficiency improvements through automation, documentation, and scalable workflows.
Create playbooks and best practices for digital merchandising execution.

Qualifications:

Bachelor's degree or better in Marketing, Business, operations or related field
5+ years' experience in ecommerce digital product operations or digital experience management
Experience partnering with product, engineering, UX, analytics and marketing teams
Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms
Proven ability to manage multiple complex initiatives in a fast-paced environment
Excellent project management, communication and stakeholder management skills.
Strong analytical and problem-solving capabilities with experience using data to drive decisions
Fluent in Microsoft Word, Excel, and Power Point
Fluent in JIRA, Confluence, or equivalent project…