Integrated Marketing Manager - Digital Appliances

Integrated Marketing Manager – Digital Appliances
** W2 contract
** Onsite out of Plano, TX
** Target W2 $ 55-59/hr **

• Lead end-to-end creative development for assigned categories within the Digital Appliances line of business - writing clear briefs, managing agency workflow and timelines and running internal reviews - so creative output consistently lands on strategy and on schedule.
• Own the consumer experience on S.com in partnership with the Demand Gen Digital & E-com teams, identifying opportunities to sharpen our value propositions across the portfolio that will drive conversion.
• Serve as the connective thread across CRM, Paid, Social, and Retail Ops, ensuring messaging, content, digital experiences and in-store creative all stay consistent throughout the consumer engagement journey.
• Ideate and champion creative concepts that break through competitive noise, acting as the primary point of contact for creative agencies to keep asset execution consistent across every owned channel.
• Lead strategic, cross-line-of-business promotions that drive sell-through, and translate results into clear, executive-ready presentations and share-outs.
• Identify process and efficiency improvements across digital workflows, bringing forward-thinking solutions as the team's needs scale.
• Track and analyze KPIs across marketing tactics to show what's working and inform the next round of creative and promotional decisions.

Top skills:
Digital go-to-market strategy and understanding of channels for activation & KPI measurement Project management and experience with ecommerce for sales activations Day-to-day agency management, project planning & creative production

• 4-5 years of directly applicable brand and product marketing experience, with a track record of driving cross-functional collaboration and measurable business results.
• Proven experience managing creative agency relationships - writing briefs, driving timelines, and reviewing work to ensure quality and strategic alignment.
• Strong understanding of UX and on-site functionality as it relates to shaping the consumer shopping journey.
• Experience managing creative asset workflows, including asset types, formats, and delivery across digital and in-store channels.
• Comfort working across CRM, Paid, Social, and e-commerce teams to align messaging and landing experiences.
• Excellent written communication skills, with demonstrated ability to write clear, concise creative briefs that inspire strong creative output.
• Strong stakeholder management skills, with comfort to influence cross functional leadership within a matrixed organization.
• Ability to track, analyze, and communicate KPIs tied to marketing and creative performance.
• Self-starter with strong organizational skills, able to manage multiple campaigns and work streams simultaneously in a fast-paced environment.
• Bachelors Degree in Marketing, Business, Communications/Advertising

• Experience in consumer electronics, appliances, or another retail/e-commerce category.
• Familiarity with promotional strategy across multiple lines of business.
• Experience with in-store or retail creative execution alongside digital channels.
• Comfort ramping up quickly on new tools, processes, or ways of working within a growing team.

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