Manager of DA Ratings & Reviews and Voice of Customer
Job in
Plano, Collin County, Texas, 75086, USA
Listed on 2026-11-04
Listing for:
WCL Group
Full Time
position Listed on 2026-11-04
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Market Research, Marketing Management, Product Marketing
Job Description & How to Apply Below
LOCATION Plano, TX COMPENSATION $57.25/hourSCHEDULEWorking Model:
Fully onsite. Monday-Friday, 8am-5pm.
CONTRACT TERM6-month contract with a very high likelihood of extension/conversion to full-time.
POSITION OVERVIEW This role owns the end-to-end ratings and reviews strategy across retail and direct-to-consumer channels, turning fragmented customer feedback into a single, trusted source of truth that marketing and product teams rely on for decision-making. The role translates large volumes of unstructured review and survey data into clear, prioritized insights, partners with Product Marketing, Customer Service, and Marketing teams so voice-of-customer (VOC) findings influence product improvements, messaging, and launch readiness, and builds a repeatable VOC reporting cadence for leadership.
RESPONSIBILITIES Own the end-to-end ratings and reviews strategy across retail and DTC channels, turning fragmented feedback data into a single, trusted source of truth that marketing and product teams rely on for decision-making. Translate large volumes of unstructured review and survey data into clear, prioritized insights, identifying the handful of issues or opportunities that matter most. Partner cross-functionally with Product Marketing, Customer Service, and Marketing teams to ensure VOC findings directly influence product improvements, messaging, and launch readiness.
Build and maintain a repeatable VOC reporting cadence (monthly scorecards, quarterly readouts, and executive summaries) that gives leadership a real-time pulse on brand and product sentiment. Identify and stand up new listening tools, sentiment analysis methods, or AI-assisted text analytics to make the program faster and more predictive rather than purely retrospective. Drive ratings and reviews programs by partnering with key stakeholders to drive quantifiable review volume against identified KPIs for key product launches and ongoing review incentivization across the portfolio.
Track ratings and reviews performance against competitors, flagging emerging risks (e.g., quality issues surfacing in reviews before they show up elsewhere) so teams can respond proactively. Champion a customer-centric mindset across the client's appliances organization, coaching stakeholders on how to read and use VOC data rather than just handing them a report.
REQUIRED QUALIFICATIONS/SKILLS Bachelor's degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience. 3-5 years of experience in voice-of-customer, market research, customer insights, or ratings and reviews management, ideally within consumer electronics, appliances, or another durable goods category. Demonstrated experience working with ratings and reviews platforms (e.g., Bazaarvoice, Power Reviews, Yotpo) and/or text/sentiment analytics tools. Hands-on experience with Sprinklr (or a comparable enterprise VOC/social listening platform such as Medallia, Qualtrics, or Clara bridge) for sentiment analysis, theme detection, and reporting across reviews and customer feedback channels.
Strong analytical skills with the ability to synthesize large, messy datasets into clear narratives and recommendations for non-technical stakeholders. Proven track record partnering across marketing, product, and CX functions to drive action from customer feedback, not just report on it. Excellent written and verbal communication skills, including comfort presenting findings to senior stakeholders. Proficiency with data visualization/reporting tools (e.g., Excel, Power BI, Tableau, or similar).PREFERRED
QUALIFICATIONS Experience in the consumer electronics, appliance, consumer durables, or connected home/IoT product categories. Experience working in a large, matrixed organization with multiple internal stakeholders. Prior contract or project-based work where you had to ramp quickly and show impact fast.
TOP SKILLS Analytics Project Management
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