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Sr. Manager, Market Planning

Job in Plano, Collin County, Texas, 75086, USA
Listing for: Yum! Brands
Full Time position
Listed on 2026-01-12
Job specializations:
  • Real Estate/Property
    Property Management
  • Management
    Property Management, Program / Project Manager
Salary/Wage Range or Industry Benchmark: 139000 - 147150 USD Yearly USD 139000.00 147150.00 YEAR
Job Description & How to Apply Below

Senior Manager of Real Estate and Market Planning

The Senior Manager of Real Estate and Market Planning is responsible for leading the development, implementation and management of real estate growth strategies that support Franchisee’s market expansion objectives for the system. As part of that responsibility, the Sr. Manager of Real Estate is responsible for market planning, site analysis/evaluation, pipeline management and overseeing the brand’s site approval process for all proposed locations.

The Sr. Manager of Real Estate must manage market planning team and execute against the strategy by administrating and coordinating the brand’s real estate and market planning programs and standards to ensure cross-functional alignment among corporate and franchisee business units.

Qualifications Required Qualifications:
  • High achieving results-oriented professional with a proven track record
  • 10+ years experience in commercial real estate in a retail or multi-unit restaurant environment.
  • Must be a Courageous & Bold Leader
  • Strong technical skills including the use of Excel, PowerPoint, Word, geographic information systems, etc.
  • Strong understanding of demographics, psychographics, model development.
  • Must have experience managing, coaching and leading diverse group of high performing individuals to achieve aggressive and possibly changing objectives.
  • Excellent oral and written communication and interpersonal skills are required; must be flexible and able to think creatively.
  • Proven track record around profitable & sustainable unit growth in multi‑unit retail industry in U.S. markets.
  • Demonstrated experience and direct oversight of a brand’s real estate strategy, new site pipeline, site selection criteria and portfolio management functions.
  • Strong leadership/people oriented / management skills with experience in supporting, influencing and managing franchisees (QSR experience preferred).
  • Strong functional knowledge with solid skills in communicating and disseminating real estate knowledge via training, workshops, road‑shops, and one‑on‑one interaction with corporate employees and franchisees.
  • Position requires 30% - 40 %travel to review potential markets, sites and existing locations.
  • Well‑respected within the industry with broad network of relationships to position the brand as a preferred QSR choice for developers and landlords.

Salary Range: $139,000 to $147,150 annually + bonus eligibility.
This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job‑related factors.

Responsibilities
  • Interact with Director Franchise Development to analyze market and trade areas and develop growth plans for new restaurants.
  • Direct and manage market planning team. Collaborate with cross functional teams including, legal, business analytics, marketing, new business development, construction services, operations and finance departments.
  • Define and create specific trade area and site selection criteria based on historical new restaurant openings to ensure profitable future openings.
  • Manage relationships with franchisees, using influence to develop consensus on real estate strategies and site selection criteria.
  • Work with franchisee’s brokers to align them on Pizza Hut site standards and market plan coverage goals.
  • Conduct, and/or manage others in preparation of, targeted marketplace analysis including, assessment of key site criteria metrics related to trade areas and specific sites, and the development of predictive tools such as analog and regression models (demographics, visibility, accessibility, competition, population growth trends, sales potential, etc.).
  • Coordinate preparation and presentation of new restaurant (company and franchise) site proposals for senior management review and approval including new restaurant CAPEX and SAR approval processes.
  • Prepare and present real estate activity and status updates for senior management.
  • Evaluate pro forma P&L statements and respective investment analyses for prospective sites.
  • Develop and manage collaborative partnerships for vendor, brokerage and developer relations to support real estate…
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