Regional Sales Manager; APAC

The Regional Sales Manager plays a pivotal role in driving growth and customer success across the APAC geographic territory. This externally focused position is responsible for developing and executing strategic account plans, cultivating strong customer relationships, and identifying new business opportunities.

A key contributor in CRM opportunity and data management, the Regional Sales Manager provides the business with critical visibility into pipeline health and directly supports the development of an accurate orders forecast for strategic planning and decision‑making.

• Build and sustain long‑term relationships with key customers, partners, and distributors
• Collaborate with reps, VARs, and channel partners to expand market reach and drive new opportunities
• Manage strategic accounts with a focus on retention, growth, and customer satisfaction
• Partner with Product Sales Managers to support meetings, demos, and solution alignment
• Represent the company at regional trade shows and industry events
• Own customer issues end‑to‑end, coordinating internal resources for resolution
• Present account strategies and growth plans to Sales Leadership, with clear execution roadmaps
• Design and implement targeted campaigns to unlock regional growth potential
• Innovate and personalize engagement strategies to deepen customer trust and loyalty

• Evaluate and qualify opportunities based on strategic fit and business potential
• Lead bid/no‑bid and Price‑to‑Win analyses with clear recommendations
• Align customer requirements with company capabilities to ensure solution relevance
• Provide timely quotes and pre‑sales support for standard product offerings
• Drive pursuit strategies for major opportunities, both within and across regions
• Collaborate with Central Account Managers and Product Line Sales to address complex needs
• Coordinate cross‑functional input to deliver high‑quality, customer‑focused proposals

• Monitor market trends and customer feedback to inform product and sales strategies
• Contribute to the creation of marketing collateral and sales enablement tools
• Share competitive insights with Sales Intelligence and Product teams
• Recommend new market approaches to enhance growth and profitability

• Maintain accurate and up‑to‑date opportunity data in CRM systems
• Conduct regular funnel reviews to ensure pipeline integrity and visibility
• Participate in post‑proposal reviews to capture lessons learned
• Deliver quarterly plans to Regional Director, including gap‑to‑close analysis
• Highlight overlapping pursuits and coordinate efforts to streamline engagement
• Support annual quota‑setting processes in collaboration with Sales Operations
• Provide timely reporting inputs across weekly, monthly, and quarterly cycles

• Bachelor’s degree in Engineering or a related field (equivalent industry experience may be considered)
• Solid understanding of SATCOM markets and technologies
• Proven experience in account management and customer engagement
• Working knowledge of funnel management and pipeline maintenance
• Familiarity with CRM systems and data integrity best practices
• Willingness and ability to travel domestically and internationally across the APAC territory (50%–75%)
• Comfortable working remotely and independently in a dynamic environment
• Flexibility to support customer needs during occasional evenings and weekends
• Ability to lift and handle up to 15 lbs. for trade show and demo setup
• Typical 40‑hour work week but will require periodic evening and weekend work in support of customer needs

Communications & Power Industries (CPI) has more than seven decades of history. Our highly engineered products serve as the backbone of modern‑day commercial and military communications systems, assist in diagnosing medical conditions, empower scientific discoveries and space exploration, and much more.

CPI is headquartered in Plano, Texas and is a global manufacturer of electronic components and subsystems. We have manufacturing locations in the United States, Canada,…