Admissions and Marketing Director

Eden Senior Care

Founded in 2016, Eden Senior Care is a growing Healthcare Management company focused on managing and operating Skilled Nursing, Rehabilitation and Assisted Living communities in Minnesota, Wisconsin, Illinois, Ohio and Pennsylvania. The mission with each community is to support their success by providing strong leadership, corporate support, and the resources and tools to realize their goals. Eden promotes and encourages the success of each of its employees and values the individual experience of its guests and their families.

Part of the Eden Senior Care Network, this skilled nursing facility is seeking an Admissions and Marketing Director to make a difference in the lives of our residents.

Primary responsibility is to ensure that every referral is processed and reviewed in a timely manner and that every admission is accomplished by providing a smooth transition from the hospital, community, or other setting. Serve as the communication conduit between and among departments on every referral and every admission. Assist in positioning the skilled nursing location as a leader in short‑term rehabilitation and long‑term care with the goal of contributing to build and grow census and quality resident mix.

Accountable to the corresponding Administrator and Marketing Director.

Every effort has been made to make your job description as complete as possible. However, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is a logical assignment to the position.

• Knows and respects residents’ rights.
• Ensures all protected health information is kept confidential.
• Reports all complaints made by residents to the supervisor.
• Reports allegations of resident abuse, neglect and/or misappropriation of resident property.

• Follows established safety policies and procedures.
• Ensures potential safety/health hazards are eliminated.
• Wears and/or uses safety equipment and supplies when indicated and properly trained to use.
• Demonstrates job‑specific knowledge of fire and disaster preparedness during drills or actual situations.
• Reports allegations of patient abuse, neglect and/or misappropriation of patient property.

• Attends and participates in scheduled in‑service training, educational classes and meetings to maintain current certification as applicable and as managed by regulatory agencies and company policies.
• Attends and participates in in‑service training as mandated by regulatory agencies and company policy.
• Participates in QAA process as needed.

• Regularly spends time as needed in sales.
• Maintains a thorough knowledge of the center’s products and services, acuity capabilities, and physician relations.
• Takes an active role in the morning Kick‑off meeting.
• Meets regularly with nursing to discuss clinical service levels.
• Evaluates the center's physical environment through weekly rounds and discusses with the Administrator.
• Maintains an educated understanding of all payer sources and their impact on revenue.
• Responsible for developing relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time is allocated to the internal Admissions process, with some time spent out in the community.
• Actively seeks out and identifies new referral sources and maintains a current target list.
• Effectively networks with current and past customers to solicit referrals.
• Provide clients (prospective residents, their families, and referral sources) with facility and program‑specific information via community outreach and networking, facility tours, personal visits, and presentations.

• Total Revenue is at/above budget.
• Quality Mix (Private, Medicare, Insurance) at/above budget.
• Total occupancy at/above budget.
• Medicare‑Private conversion met the objective.

• Effectively uses data systems to manage referral…